Stan’s Future Self and Evil Cartman: Pop Culture Assignment

Stan’s Future Self and Evil Cartman: Pop Culture Assignment By: Sachman Aul In the article Stan’s Future Self and Evil Cartman, Shai Biderman’s purpose of writing this article is to explain the idea of personal identity in South Park. This part of the book is targeted towards anyone who is studying or learning philosophy due to the fact that Shai explores the views of many philosophers that you have to know to understand his point that he is trying to make in this chapter. Biderman uses South Park as a clever way to get the attention of new readers, or teenagers.Therefore, the article allows people to read on philosopher’s theories on personal identity, in such a way to target and adult audience. Shai’s argument in this chapter is that South Park contains the questions and answers of many of the most asked philosophic question: what makes us, us? In order for Shai to support his argument, he uses several philosophers’ views such as John Locke , David Hume and lastly Thomas Reid. At the start of the article, readers begin exploring Shai Bidermans argument on personal identity, and how many episodes of South Park are discussed where personal identity comes into question.For instance, the retelling of stories on the bus, Stan meets his alleged future self and when the boys find an alternate Cartman which deals with being in the same place at the same time, Stan’s clone, Jenifer Lopez being Cartman’s hand, and Cartman drinking Kenny’s ashes. Biderman states that the most important thing in personal identity happens to the be brain, therefore people will soon enough change over time due to the changes of the brain. But in the episode â€Å"The Biggest Douche in the Universe,† Biderman explains how the actor Rob Schneider’s new film, changes his characters however is still portrayed as Rob Schneider himself.David Hume states that each of us appear to be â€Å"a bundle or collection of differ ent perceptions, which succeed each other with an inconceivable rapidity, and are in a perpetual flux and movement†. The concept behind Hume’s theory is that we all consist of feelings, consistently changing thoughts, and attitudes. In the article, it is quite clear that memory also plays its role in personal identity, and the change over time; therefore it is one’s memory that allows he or she to be the same â€Å"type† of person over time.John Locke happened to support the idea of memory, and stated â€Å"thinking intelligent being, that has reason and reflection, and can consider itself as itself, the same thinking thing, in different times and places† (pg. 207). However, Thomas Reid seemed to point out a downfall in the idea of memory, it may be important, but it doesn’t explain the true purpose for personal identity (pg. 208). Shai Biderman states that overall the question of personal identity is still in place. But what truly is it? Is it a sense of psychological experiences over time or better yet, physical experiences?It is without a doubt that this article tackled the arguments that were made by many supporting theories and the use of philosophers and other views. Therefore, it made it quite easy for any reader to get a general idea on the subject and the facts that were made related to pop culture, thus creating an interest for many. I truly believe that Shai Biderman’s arguments were definitely well supported with the evidence that was given, as well as the use of south park episodes to back up the argument.

Aircraft Carriers Essay

Aircraft Carriers became an essential part of Military History. They act as a mobile Sea base for Aircrafts to maintain a powerful Military wherever possible. Presence, influence, and options. These are three words that can describe and define a United States Naval Aircraft Carrier. They are floating cities with crews of thousands. They are the key player of any military strategy, they provide what has become the key to every battle fought since World War I. They present a presence in a region that is an automatic display of strength that no potential enemy can ignore. A 15-carrier force is required today to provide a full-time presence in three key regions where the Department of Defense considers a naval presence to be important: the Mediterranean, the Western Pacific and the Indian Ocean/Persian Gulf. The primary mission of an Aircraft Carrier is to deploy and to recover aircrafts. Aircraft Carriers were the essential role in making the United Navy the strongest in the world. The Aircraft Carrier has had issues of controversy from early on and this is due to budgeting. So the Aircraft Carrier is a huge importance in the military alone, besides from the United States Navy. Updates, additions and improvements are always being made. I would like to explore these questions and others from the history of the Aircraft Carriers to what the future hold for this billion-dollar ship. The history of the aircraft carrier began on Jul. 11, 1919 the Naval Appropriations Act for Fiscal Year 1920 provided for the conversion of the collier Jupiter into a ship specifically designed to launch and recover airplanes at sea — an aircraft carrier — later to be named Langley. The engineering plans for this conversion were modified in November and included catapults to be fitted on both the forward and after ends of the â€Å"flying-off† deck. Mar. 20, 1922 – USS Langley (CV 1), converted from the collier USS Jupiter (AC 3), was placed in commission at Norfolk, Va., as the Navy’s first aircraft carrier. The ship’s executive officer, Cmdr. Kenneth Whiting, was in command. Apr. 1, 1922 – The specifications of arresting gear of the type later installed in early aircraft carriers were sent to various design engineers. â€Å"The arresting gear will consist of two or more transverse wires stretched across the fore and aft wires †¦ [and which] lead around sheaves placed outboard to hydraulic brakes. The plane, after engaging the transverse wire, is guided down the deck by the fore and aft wires and is brought to rest by the action of the transverse wire working with the hydraulic brake.†Jul. 1, 1922 – Congress authorized the conversion of the unfinished battle cruisers Lexington and Saratoga as aircraft carriers and as permitted under the terms of the Washington Treaty. Nov. 16, 1927 – USS Saratoga (CV 3) commissioned at Camden, N.J., Capt. Harry E. Yarnell, commanding. Dec. 14, 1927 – USS Lexington (CV 2) commissioned at Quincy, Mass., Capt. Albert W. Marshall, commanding. Jan. 11, 1928 – The first take off and landing aboard on the USS Saratoga (CV 3) was made by the ship’s Air Officer Cmdr. Marc A. Mitscher in a UO-1.Jan. 23-27, 1929 – The carriers Lexington and Saratoga took part in fleet exercises, attached to opposing forces. Saratoga was detached from the main force, and with an escorting cruiser, was sent on a wide southward sweep before turning north to approach within striking distance of her target, the Panama Canal. On the morning of the 26th, while it was still dark, she launched a strike group of 69 aircraft which arrived over the target undetected shortly after dawn and completed the theoretical destruction of the Miraflores and Pedro Miguel locks without opposition. This demonstration made a profound impression on naval tacticians. Apr. 9, 1929 – Operations aboard Langley and Saratoga confirmed that the fore-and-aft wires of the arresting gear were not needed. The Secretary of the Navy authorized their removal in September. All carrier aircraft, based on these tests, were equipped with brakes and wheel type tailskids. During the 1930 – USS Lexington (CV 2) completed a 30-day period in which she furnished electricity to the city of Tacoma, Wash., in an emergency arising from a failure of the city’s power supply. The electricity from the carrier totaled more than 4.25 million kilowatt-hours. Sept. 26, 1931 – The keel for USS Ranger (CV 4), the first ship of the U.S. Navy to be designed and constructed as an aircraft carrier, was laid at the Newport News Shipbuilding and Dry-dock Company in Newport News, VA. The ship was launched on 25 Feb. 1933, and commissioned 4 Jun. 1934 at the Norfolk Navy Yard, Capt. Arthur L. Bristol, commanding. Nov. 1, 1934 – The Naval Aircraft Factory was authorized to manufacture and test a flush-deck hydraulic catapult, Type H Mark I. This catapult was designed to launch land planes from aircraft carriers and was the Navy’s initial development of a hydraulic catapult, a type which was to be the primary means of launching land planes from carriers. Apr. 21, 1937 – Following a four-month conversion period, the Navy’s first carrier USS Langley was converted to a seaplane tender and reclassified as AV-3. Sept. 30, 1937 – USS Yorktown (CV 5) was placed in commission at the Norfolk Naval Operating Base Norfolk, Va., with Capt. Ernest D. McWhorter in command. The ship’s keel was laid on 21 May 1934 and it was launched on 4 April 1936. May 12, 1938 – USS Enterprise (CV 6) was placed in commission at the Newport News Shipbuilding and Dry-dock Company, Newport News, Va., Capt. N. H. White commanding. The ship was launched 3 Oct. 1936. Jun. 11-13, 1939 – USS Saratoga (CV 3) and the tanker USS Kanawha (AO 1) conducted underway-refueling tests off the coast of southern California, demonstrating the feasibility of refueling carriers at sea. Apr. 25, 1940 – USS Wasp (CV 7) was placed in commission at the Army Quartermaster Base, Boston, Mass., Capt. John W. Reeves, Jr., commanding. The ship’s keel was laid 1 Apr. 1936, at Quincy, Mass., by the Bethlehem Shipbuilding Co., and the ship was launched 4 Apr. 1939. Jun. 2, 1941 – USS Long Island (AVG 1), the Navy’s first escort carrier, commissioned at Newport News, Va., Cmdr. Donald B. Duncan in command. The ship was originally built as Mormacmail, a cargo ship, by Sun Shipbuilding and Dry-dock Company, Chester, Pa., and converted in 67 days to a flush-deck carrier. She was reclassified as CVE-1 on 15 Jul. 1943. Oct. 20, 1941 – USS Hornet (CV 8) was placed in commission in Norfolk, Va., Capt. Marc A. Mitscher in command. The ship was launched 14 Dec. 1940 at the Newport News Shipbuilding and Dry-dock Company. Dec. 7, 1941 – Carrier aircraft of the Japanese Imperial Navy launched a devastating attack on Pearl Harbor and on the military and air installations in the area. The three aircraft carriers of the Pacific Fleet were not present. USS Saratoga (CV 3), just out of overhaul, was moored at San Diego. USS Lexington (CV 2) was at sea about 425 miles southeast of Midway toward which she was headed to deliver a Marine Scout Bombing Squadron. USS Enterprise (CV 6) was also at sea, about 200 miles west of Pearl Harbor, returning from Wake Island where she had delivered a Marine Fighter Squadron. These were some of the early experiences of Aircraft Carriers and we could determine how to divide carriers up from their makeup and function. U.S. aircraft carriers were named traditionally for older American warships and battles except for the first carrier the Langley, which was named after aviation pioneer Samuel P. Langley. Your first class of Aircraft Carriers began with the Essex class. These were 24 ships of World War II and these carriers were the backbone of the US carrier strength from 1943 through the Korean War. They operated alongside the larger Midway and Forrestal class ships through the Cold War and the Vietnam War. The Lexington was the last active ship, serving as a trained carrier until decommissioned in November 1991. After World War II, carriers were being modified to being designated as the Hancock class carriers. The Antietam was the first carrier in the US modified to an angled-deck configuration. Out of 32 ships 24 were completed during 1940 -1942. They were all originally designed to be CV and then later changed to CVA in 1952. Your list of carriers in the Essex’s class were from (CV 9) – (CV 40); Essex (CV 9), Yorktown (CV 10), Intrepid (CV 11), Hornet (CV 12), Franklin (CV13), Ticonderoga (CV 14), Randolph (CV 15), Lexington (CV 16), Bunker Hill (CV 17), and the Wasp (CV 18). (CV 40) Hancock (CV 19), Bennington (CV 20), Boxer (CV 21). List of light carriers that was from (CVL 22) – (CVL 30 Independence – class light carriers (CVL 22) – (CVL 30) and then continue back to your Essex class from (CV 31) – (CV 40); Bon Homme Richard (CV 31), Leyte (CV 32), Kearsarge (CV 33), Oriskany (CV 34), Reprisal (CV 35), Antietam (CV 36), Princeton (CV 37), Shangri-La (CV 38), Lake Champlain (CV 39) and Tarawa (CV 40). The next class of carriers was the Midway class large carriers (CVB 41) – (CVB44), and (CVB 56-57). The Midway (CV 41) was the last World War II era warship in commission in the Navy. She was decommissioned in 1992. The Midways were the largest warships designed by the US Navy during World War II. They were larger than the Essex class. They had a larger aircraft capacity and heavier gun battery and they were the first US carriers with an armored flight deck. Each ship was built had two haudralic catapults and aircraft capacity of 137. They were the first US warships constructed with a beam too great to permit passage through the Panama Canal. The Midway hangar deck is 692 feet long, 85 feet wide and 17  ½ feet high. Her flight deck is canted 13 degrees to port and is 682 feet long. The Midway carried Carrier Air Wing which operated three F/A Hornet squadrons, two A-6E Intruder Squadrons and an SH-3H Sea King squadron and plus combat support aircraft. Six Ships of this class were authorized in 1942- 1945: CVB 41-44, 56 and 57. The CVB 44 was cancelled on 1 Nov. 1943; the CVB 56 and CV 57 were cancelled on 28 March 1945. None had been laid down. The Roosevelt (CVB 42) was commissioned in 1945 and remained active her entire career. The Coral Sea (CVB 43) was commissioned in 1947 and pretty much active until decommissioned in 1990. Your next class was the Ticonderoga class the Valley Forge (CV-45). The Iwo Jima (CV 46) was cancelled in 1945. Then back to the Essex class Philippine Sea (CV 47) and (CV 50-55) were also Essex class were cancelled in 1945. Saipan class light carriers (CVL 48-49); Saipan (CVL 48) and the Wright (CVL 49). Then picking up after your Midway large class carriers was the United States heavy carriers. There were fours ships of this class and they were intended to primarily operate nuclear strike aircraft and the lead ship, the United States (CVA 58), was authorized in 1948 but canceled in 1949. Even though she was never completed she served as a design to the Forrestal and large US aircraft carriers. The United States design provided for a flush-deck configuration that could launch two heavy attack aircraft and two fighters from a pair of forward catapults and a pair of waist catapults simultaneously. Your next class was the Forrestal and modified Forrestal classes (CV 59-64), and (CV 66-67). Forrestal (CV 59), Saratoga (CV 60), Ranger (CV 61), Independence (CV 62), Kitty Hawk (CV 63), and the Constellation (CV 64). Modified Forrestal class America (CV 66) and the John F. Kennedy (CV 67). The Forrestal class was the world’s first aircraft carrier design to be constructed from the keel up after World War II. The ships were intended to operate heavy and high-performance turbojet attack aircraft. Four ships originally were to be completed from 1955 -1959. The classification taken from the Independence was that this class of ship was built as an attack aircraft carrier, and then changed to a multi-mission aircraft when modified to operate S-3A Viking ASW aircraft and SH-3 Sea King ASW helicopters. The Forrestal was modified during construction to incorporate the British developed angled flight deck. The hangar deck is 740 feet, 101 wide and 25 feet high. These were the last aircraft carriers built with a minor gun armament. The USS Enterprise (CV 65) was the world’s second nuclear-propelled surface warship, and at the time of construction she was the world’s largest and most expensive. The estimated cost was 444 million dollars. The Enterprise is classified as an attack aircraft carrier and was later changed to a multi-mission carrier. She was built to modify the Kitty Hawk but in her original configuration she had an island structure because of the arrangement of radar antennas. Her hangar deck is 860 feet long, 107 feet wide and 25 feet high. The Enterprise was involved in the Pacific Fleet in 1965 which she conducted air strikes over North Vietnam in November. That made her the first nuclear ship to enter combat. The next class of aircraft carriers is the Nimitz class from (CV 68-77). Nimitz (CV 68), Eisenhower (CV 69), Vinson (CV 70), Roosevelt (CV 71), Lincoln (CV 72), Washington (CV 73), Stennis (CV 74), Truman (CV 75), Reagan (CV 76) and George H. Bush (CV 77). These are the largest warships ever built. A program to construct the first three CVNs of this class was approved by Secretary of Defense Robert S. McNamara during the Vietnam War as replacements for the three Midway class carriers to provide a force of 12 large carriers. The Nimitz and the Eisenhower were to ordered as attack carriers and then changed to multi-mission aircraft carriers in 1975. These ships are similar to the Kitty Hawk class in regards to the flight deck. The hangar deck is 684 feet long, 108 feet wide and 26  ½ feet high. This class has been in production longer than any other carrier design in history. These were also the first aircraft carrier combatant ships to have women assigned to them. The Eisenhower was the first to deploy with women in 1994 with 367 women aboard for a six-month deployment. All of these ships are still active in the fleet. A future aircraft carrier as of right now is The Gerald R. Ford class is the future aircraft carrier replacement class for USS Enterprise and CVN 68, or Nimitz class aircraft carriers. Gerald R. Ford (CVN 78) and the John F. Kennedy (CVN 70) was ordered from Newport News Shipbuilding on Sept. 10, 2008, and is scheduled to be delivered in 2015. The Gerald R. Ford class will be the premier forward asset for crisis response and early decisive striking power in a major combat operation. Gerald R. Ford class aircraft carriers and carrier strike groups will provide the core capabilities of forward presence, deterrence, sea control, power projection, maritime security and humanitarian assistance. The structure of the future aircraft carriers as of right now is to consist of the Nimitz class flight deck. But the deck has been re-arranged to increase sortie rates and improve weapons movement. In order for this to happen the island has been designed differently and there is to be three instead of four aircraft lifts. Other features include electromagnetic aircraft launching system, new integrated warfare system and an advanced nuclear power plant. The electrical generating capacity is to be at least 2  ½ times that of the Nimitz class to support new fighting technologies such as energy weapons and also to support high communications. With discussing the future carriers many have suggested going away from the highly expensive and vulnerable super carriers toward smaller, light carriers. The new super carrier is going to expensive to maintain with the high sortie technology and electromagnetic aircraft launch system. This is an idea for future aircraft carriers because of budgeting and vulnerability. Aircraft carriers will remain the cornerstone of the United States Navy regardless of their change. Aircraft carriers and their embarked air wings are the most important weapons systems in the Navy. These large ships never operate alone but as core of a carrier battle group that consists of cruisers, destroyers, frigates and submarines, which safeguard the carrier. At its most basic level, an aircraft carrier is simply a ship outfitted with a flight deck and a runway area for launching and landing airplanes. This concept dates back almost as far as airplanes themselves. The new carriers allowed military forces to transport short-range aircrafts all over the world. Today super aircraft carriers are a crucial part of almost all major U.S. military operations. While the ship itself isn’t especially useful as a weapon, the air power it transports can make the difference between victory and defeat. One of the major obstacles of using air power in war is getting the planes to their destination. To maintain an air base in a foreign region, the United States has to make special arrangements with a host country, and then has to abide by that country’s rules, which may change over time. No matter if aircraft carriers change for technology or for budgeting they will remain. They carry a huge punch and presence wherever they go. Their range, power and weaponry create a powerful image to the enemy that cannot be ignored. Without the creation of the aircraft carrier in the United States Navy we would not be the most powerful Naval force in the World today. We have seen over time from the very beginning aircraft carrier, the evolving technology, design and configuration change. But the main purpose for the aircraft carrier is being able to deploy aircrafts at anytime and to maintain the aircrafts. Each aircraft carrier is a self-sustained floating airport that’s sovereign U.S. territory. When deployed, they operate with their own ZIP code, post office, hospital, dental clinic, barbershops, athletic facilities and chapels. More than 18,000 meals are prepared daily and each of the crew has e-mail access. That is why they are seen, as a floating city and it is essential to maintain their protection. The carrier’s mobility allows them to be deployed wherever needed to support ongoing or sudden conflicts. The ships are routinely sent to international waters, and the air wing teams that travel with each carrier are available to perform a variety of missions ranging from surveillance to strikes. So again aircraft carriers will remain an essential value to the United States military. Throughout military history they have played a major role especially since World War I and causing major conflictions on the enemy. So we will continue to enhance our technology to aircraft carriers and the air wings to remain the strongest in the world. We will do so to maintain air superiority and superiority of the United States. Regardless of controversy or budgeting the United States will continue to make aircraft carriers or make modifications to existing aircraft carriers in the fleet. The United States Navy has shown it power and force through aircraft carriers. The ability to execute at anytime or anywhere with it powerful mobilization of aircrafts. But behind the aircraft carrier is the crew who operates it and maintain. Thank you United States Navy! Works Cited Morris, James. Readings in American Military History. Pearson, ISBN-13: 978-0-13-182516-1 Millett, Allan, and Peter Maslowski. For the Common Defense: A Military History of the United States. 2nd Edition: Free Press, ISBN-13: 978-0- 02-921597-5. Chambers, John W., and G. Kurt Piehler. Major Problems in American Military History. Houghton Mifflin, ISBN-13: 978-0-669-33538-5. Rampolla, Mary Lynn. A Pocket Guide to Writing in History. 6th Edition. Bedford/ St. Martin’s, ISBN-13: 978-0-312-53503-2. Polmar, Norman. The Naval Institute Guide to the Ships and Aircraft of the U.S. Fleet. 6th Edition. United States Naval Institute, Annapolis, Maryland. ISBN: 1-55750-686-8 Clancy, Tom. Carrier A guided tour of an Aircraft Carrier. Berkley publishing group, ISBN: 0-425-16682-1 Sanders, Stephen. Jane’s Fighting Ships 2011-2012. 114th edition. United States Naval Institute, Annapolis Maryland. ISBN: 978-0710629593

The Background(1000words) is a written explanation of the historical Essay

The Background(1000words) is a written explanation of the historical evolution of the particular human rights. (Slavery) - Essay Example With the passage of time, different legal and social anti-slavery movements emerged in different parts of the world. Although, the extent, forms and magnitude of human slavery has reduced as compared to our past, but it has not been completely abolished. The evolution of human freedom as a basic human right was observed between mainly the time period of 1815 and 1957, when 300 different international agreements were implemented against slavery (Weissbrodt, 2002). Nevertheless, slavery exists among us in various parts of the contemporary world, in spite of the anti-slavery legislations. Slavery is observed in a plethora of forms and shapes including, forced labour, human trafficking, bonded labour, child labour and descent-based slavery. To understand the contemporary forms of slavery and the current legislations against slavery it is essential to familiarize with the evolution of this human right over the past decades. Slavery was defined by an international agreement in the League o f Nations Slavery Convention as, â€Å"the status or condition of a person over whom any or all of the powers attaching to the right of ownership are exercised† (Weissbrodt, 2002). ... These forms consisted of domestic or predial slavery, acquisition of girls by purchase disguised as payment of dowry, adoption of children with the purpose of their enslavement and systems of compulsory labour either public or private and paid or unpaid (Weissbrodt, 2002). Down the history lane, slavery was practiced commonly and quite prominently in Greece and Rome, colonial Latin America and the Caribbean and the Southern states of the USA. Slavery emerged after the development of three basic ideas: the concept of personal property, the realisation that humans can also be used to improve an individual’s industry and the development of nations which led to the prisoners of war (Smith, 2013). In Greek culture, different forms of slaves were kept such as war slaves, household slaves and the common slaves. Subsquent laws protected the Greeks from enslavement, however it was followed by enslavement of non-Greeks. Similar cases of debt bondage and enslavement associated to it was observed in the Roman culture (Darren, 2003). The experience of enslavement, in the United States, of the Africans was a harsh and cruel one. According to historians, it was strongly connected to racial prejudice and the slaves were brutally treated, even killed without any action taken. Harsh punishments for small mistakes or acts of ‘disrespect’were given. Strong rebellions against the harsh dominance was observed in United States and it forms an important part of evolution of the human rights. The contemporary forms of slavery and the existance of enslavement practices highlights the ineffectiveness of the laws in various parts of the world. The ‘new’slavery is different from the ‘old’ slavery in many ways. There is no legal

AACN Synergy Model for Patient Care Assignment Example | Topics and Well Written Essays - 250 words

AACN Synergy Model for Patient Care - Assignment Example st of characteristics is equally conclusive since it covers the most intricate features of patients that enhance the quality of the services they obtain from health facilities. The portrayal of the traits provides nurses with a way of caring for the physical, psychological and spiritual needs of the patients. The three are essential in the wellbeing of an individual. As such, the method ensures effectiveness of the nursing services. While the synergy model is effective in providing care to critical patients, the model is vital in other areas of the specialty such as cleaning patients. Cleanliness of both the patient and their environment enhances their recovery. The model requires nurses to participate in caring for the patient. This includes enhancing the cleanliness of the patients. Participation in both care and decision making further requires nurses to offer counselling to the patients. Counselling enhances the psychological and religious recovery of the patients. This implies that the two character traits enhance the complexity and predictability of the nurses (Kaplow, 2008). In retrospect, the eight patient traits had to connect with the eight traits the nurses present thereby enhancing the recovery of the

Technology integration Essay Example | Topics and Well Written Essays - 250 words

Technology integration - Essay Example AT&T is a telecommunication company that offers a wide variety of products and services to Americans. The following factors has made the company’s success in the integration of technology. AT&T Company is well known in contacting immense research at all times. This enables them to capture a broad range of customers which determines their profit at the end of the day. The company has an extremely qualified research team that embarks on constant research work and working close with the product designers, and they can come up with the latest products meeting the customer’s needs (Yee and Oh, 2013). The company is working on the internet of things and bringing new technological gadgets beefed up with 3 & 4G networks which make the users download products from websites in few seconds. These products are as a result of constant R&D, that the company has heavily invested. AT&T Company has the best innovative team that has ever been known in history. They constantly keep innovating so as to meet the rising needs and even goes to the extent of making products which make the life of the user even more comfortable. The company also achieves this through the issuance of patents which makes its team broader. From their official website, the company in the year 2014 issued at least one patent a day, and that has seen them have over 10000 patents issued in various parts of the world. In this case, the company will always have state-of-the-art technology at all times ensuring new and improved products to meet a broad range of customer needs (Iansiti, 1998). It is very true when a company becomes very aggressive in the above-discussed sectors of constant innovation and R&D, it will undoubtedly succeed. AT&T Company not only utilizes the two aspects, but also works out with mergers and acquisition that makes the company widen its

Philosophy Essay Example | Topics and Well Written Essays - 2500 words - 6

Philosophy - Essay Example e worry that this world might too be a dream was famously expressed by the French philosopher Rene Descartes in the seventeenth century in his Meditations. In fact, he specifically sought to doubt whatever could be doubted in order to lay the foundations for true knowledge through reasoning. After pointing out what happens during sleep, he makes his ‘dreaming argument’ when he writes, â€Å"In dwelling carefully on this reflection, I see so manifestly that there are no certain indications by which we may clearly distinguish wakefulness from sleep that I am lost in astonishment. And my astonishment is such that it is almost capable of persuading me that I now dream† (Descartes, 2009: 12). Put simply, the reasoning of his argument is that perceptions during both states are similar, and given that there are no ways to distinguish between them, therefore this raises the possibility that even during ‘waking’ one may be dreaming such that the perceptions du ring ‘waking’ may turn out to be ‘false’ as in dreams. An outline of this argument is presented below. Thus, Descartes doubts both; being presently awake and being ever awake. He refers to the particulars (i.e. what we do) during sleep as false delusions, and the things represented to us in dreams, as â€Å"painted representations which can only have been formed as the counterparts of something real and true †¦Ã¢â‚¬  (ibid). Incidentally, this shows that the non-dream world does have a greater originality than the dream world because what is painted in dreams is not created ex nihilo, but he continues to suggest that all the thoughts he has â€Å"are no more true than the phantasies† of his dreams (ibid: 49). Furthermore, Descartes’ obsessively skeptical approach is rather dubious because in places, it does not make sense, and some of his ideas like the demon are hypothetical. Moreover, it is ironic that after much doubting and casting aside the trustworthiness of the senses, he never once doubts his own

Ted talk Essay Example | Topics and Well Written Essays - 250 words

Ted talk - Essay Example Therefore, a health care practitioner, showing concern for other is imperative in creating a trust bond relationship with my patients. Responsibility trait entails knowing and doing what is expected of me at any given time. For this reason, serving the people with unbiased or prejudiced opinion is important in achieving my career objective and self-satisfaction as an individual. Finally, Diligence advocates investing my energy to complete my assigned tasks. The health sector experiences a shortage in personnel and, therefore, requires committed individuals who are willing to serve the community with a helping attitude. In my career, I need to embrace this character to ensure my clients, and I yield maximum satisfaction from the experience. Through the assignment, I have discovered that I should define my character and adjust myself to satisfy my undertakings in every professional duty. Fundamentally, expressing our inner values and practicing what we believe creates a sense of trust between our clients and us. Consequently, this improves our relationship leading to more satisfying

Management Portfolio Essay Example | Topics and Well Written Essays - 3500 words - 5

Management Portfolio - Essay Example The Safety Management System shall include policies and procedures on risk assessment and analysis and provisions for safety audits. The Quality Management section outlines the principles which project managers shall abide by in the conduct of the projects’ execution. Quality management is conducted with a view to aligning operations activities and results with the needs and demands of the customers. Project Management refers to the execution of project plans per site. It involves the internal coordination and workings among the various elements of the project, and coordination between project managers and the immediate environment (the community and local government). Operations Management refers to the coordination among the various projects and liaison between the projects and the firm. It is linked with the Financial and Commercial Management aspects of the project, in that it keeps an eye towards the cost-versus-benefits aspect of the project execution. The project management will embody the regulations of Statutory Instrument 1996 No. 1592, otherwise known as The Construction (Health, Safety and Welfare) Regulations 1996, as well as internationally accepted principles of health, safety and welfare management. Pertinent provisions of said Instrument are hereunder adopted, as follows: As a matter of policy, management assumes responsibility for instituting health and safety facilities during the project actualization, and for implementing safety standards over all persons and processes involved in the project. Management expects every employee to comply with safety rules and processes implemented during project execution. In project sites, including ingress thereto and egress therefrom, it shall be ensured that such will be free from potential hazards to any persons, as far as is reasonably practicable. Measures shall be adopted to ensure that no person gains access to any place within the project

Suicide Essay Example | Topics and Well Written Essays - 500 words - 1

Suicide - Essay Example As the author reveals, the woman is apparently tormented by her past. She feels completely shattered between her two previous husbands in Chicago, which is outside her native home in the north. She appears embittered about â€Å"lost beauty.†The woman lives in abject poverty, endures racial discrimination, suffers from mental illness, and feels abandoned. She is also depressed and lonely. The poem ‘Suicide Note’ on the other hand is a representation of the disappointments that a girl faces in her life, the poem suggests that the suicide note is written while the girl is planning to commit a suicide, she expresses her disappointments, failures, struggles and hardships, she gives justifications for her act that she was unable to fight with the world and she wasn’t strong enough to win and defeat others. Both the poems thematically are same; they describe human failures, disappointments and disapproval of everything. Every human being goes through these situations, suicide is a feeling that every human goes through on various occasions in life. In terms of representation, these poems contradict with each other, in Harjo’s poem there is a representation of suicidal feelings of a mother and in Mirikitani’s poem, there is a representation of a daughter’s suicidal feelings. In Harjo’s poem the woman cries over loss of her physical beauty, the way her physical structure is described and describing her as the mother of three suggests that she is disappointed because she has lost her physical beauty and she thinks that she has lost every reason to live, whereas in Mirikitani’s poem the girl is disappointed by the fact that she couldn’t prove her worth to her parents and that she has disappointed them by not proving herself to them. Thus, to conclude, it can be said that both the poems are similar on thematic

How the news affects stock prices Essay Example | Topics and Well Written Essays - 500 words

How the news affects stock prices - Essay Example Research suggests that there is a positive correlation between the political news and the stock prices. Asset prices and returns are determined by the changes in the economic as well as political variables and since the stock returns are expected values therefore the arrival of any news changes these expectations. (Elmendorf, Hirschfield and Weil). The event of 9/11 virtually forced the stock markets of the world to close for couple of days to accommodate the stock prices to adjust to this event and most of the companies especially in airline sector witness complete erosion of their market capitalization within the matter of days after the incident. The Efficient Market Hypothesis suggest that all the news are being discounted into the stock prices as market expect them however with the news like the death of US President through a terrorist attack, this sudden and strong news will cause the major shake up in the stock market and the stock prices of Coke and Microsoft will certainly drop in order to account for the increase uncertainty and risk involved due to the death of US President. EMH suggest that only the unexpected part of the news has the power to shake the market therefore with the news of the murder of the US President market will respond to it in negative way. Previous research conducted on the correlation between the stock prices and the news suggested that there is hardly a correlation between the both however after allowing for different stages of the business cycles, the news has a very positive correlation to the stock prices. (McQueen and Roley). This is particularly true in the news event of the murder of Former Prime Minister Benazir Bhutto of Pakistan who was assassinated in the last week of Dec 2007. Though her death caused million of dollars loss to the government of Pakistan as there were widespread riots all over the country but stock prices did not reflected that political event in that much amount as the

Issues in Scottish Curriculum Design Essay Example for Free

Issues in Scottish Curriculum Design Essay The way that any curricula is broken up into is two main ways; one being the curriculum in action, where the aims, content and experiences of the curriculum on paper are implemented in practice. The other is the curriculum on paper which is the ideology of what should be implemented in education across the board. The ideology in curriculum can be split up into four main categories. Most papers on this topic, agree to an extent what the four ideologies constitute of, but Schiro’s (2008) ideologies are the most commonly known. The ‘Scholar Academic’, the ‘Social Efficiency’, the ‘Learner Centred’ and the ‘Social Reconstruction’ ideologies are the four main categories explained in the Curriculum Theory that will be discussed in this paper in relation to The Curriculum for Excellence, the current curriculum in Scotland. The oldest of the four ideologies is the Scholar Academic ideology which focuses on the accumulation of knowledge and understanding. The aim of this ideology is to pass on the knowledge of certain disciplines (subject areas), to allow there to be future scholars in that particular area and therefore, further develop understanding. The academic disciplines are the result of the culture’s compiled knowledge and understanding of each area, and with this in mind, the purpose of education is to assist pupils to learn this knowledge. The next ideology is Social Efficiency. This is pretty dominant in our curriculum today and means to prepare the learner for becoming an efficient and contributing member in society. The learner’s objective is to learn certain skills that will in turn achieve certain objectives that benefit society (Lorrie A. 2000). The individual will learn a mixture of knowledge and skills that can be put together, therefore making the skills more efficient and more beneficial to society. The learner centred ideology focuses more on the needs and interests of the individual rather than the c ontent they are to learn. The idea behind this theory is that learning will take place due to the interactions between the individual and their environment, therefore being more down to the experiences rather than the content. The newest of these ideologies is Social Reconstruction. This is where the social reconstructionists are aware of the problems in society and see the job of the educator to correct these problems in the classroom, hoping that it will reconstruct their society as it is (Groenke, S. 2009). The focus of the curriculum would not be based on knowledge but more of values and opinions that would benefit the society and make it attain the greatest satisfaction of its members. In ‘Building the Curriculum 3: A framework for learning and teaching’ it has examples of all four of the classifications of the curriculum ideology provided by Schiro (2008). It has examples of Academic ideology as it discusses the importance of knowledge and the ability and opportunity to increase the depth of knowledge already acquired as it states â€Å"Throughout a young person’s learning there will be increasing specialisation and greater depth, which will lead to subjects increasingly being the principal means of structuring learning and delivering outcomes.† (page 20, Building the Curriculum 3). From this quote we can relate the academic ideology through the concentration on developing knowledge further to specialisation in certain subjects, therefore being able to pass on the knowledge and allow it to grow from there. There are many examples of ‘The Social Efficiency Ideology’ in the paper as it focuses on health and wellbeing experiences and outcomes where the individual’s get the opportunity to gain skills that benefit the individual in life and work, but also the community around them. This is to help them become effective contributors in society: †¦support all children and young people in developing skills which they will use throughout their life and in their work, including the development of pre-vocational, enterprise and employability skills, personal skills, high levels of cognitive skills and the opportunity to put learning into a practical context. (page 15, Building the Curriculum 3) This example shows that the curriculum is aiming to encourage the learning of certain skills that will improve chances of employability and life skills that will help the young people settle into society and be able to play their part within it. The Curriculum for Excellence sees itself as being centred on the learner, and their individual needs. There are plenty examples throughout the paper of this ideology where the child is involved in what they are learning and setting themselves goals to achieve and having choice in what they learn within the curriculum, â€Å"All children and young people should experience personalisation and choice within their curriculum, including identifying and planning for opportunities for personal achievement in a range of different contexts† (page 17, Building the Curriculum 3). This quote shows that the idea of the curriculum is to give young people freedom to make their own decisions in what they are learning and at their own level. There are four capacities that make up the purpose of the curriculum that are described in this paper. ‘Successful learners’, ‘confident individuals’, ‘responsible citizens’ and ‘effective contributors’, are the capacities that the curriculum aims to enable young people to become. ‘Responsible citizens’ is a good example of The Social Reconstructive ideology as it explains how they will learn respect and about different cultures and how to behave responsibly within the community in all aspects (political, cultural or otherwise). As Building the curriculum states: †¦able to develop knowledge and understanding of the world and Scotland’s place in it, understand different beliefs and cultures make informed choices and decisions evaluate environmental, scientific and technological issues develop informed, ethical views of complex. (page 22, Building the Curriculum 3) Here in this example, it shows that the curriculum wants to provide young people with varied knowledge so that the decisions they make in the future will help to create a better society. The idea is to teach them about values and respect so that they may make better informed decisions as to what is best for the society around them. Building the Curriculum 3 contains examples of all four of the ideology categories, but there are two that are most prevalent, ‘Learner Centred’ and ‘Social Efficiency’. Upon examining the evidence in more depth it seems that the ‘Social Efficiency’ ideology is the most dominant within this paper. Its main focus is on preparing and equipping individuals for future endeavours. For instance, the skills needed for future work prospects upon which Kridel’s (ed.2010) summary, of David Sneddon’s idea of social efficiency, explains the curriculum as a way to make individuals efficient for work. As discussed by Arnoldy (online), social efficiency in education is more for the benefit of the social economy than for the individual, but contradicting that theory in this paper, are the examples of learner centred ideology that is dotted throughout. Though, combining these two theories, Valades’ (online) talks about the idea that to help out society, educating young people to learn and improve their skills and capabilities to help the community in the future, is the way forward. From Building the Curriculum 3 and having summarised that the main ideology behind it is focusing on preparing the individuals to become more efficient and productive for contributing to our society, we can see that there will be some implication for teachers. Teachers who have been teaching for years under the same curriculum will struggle to accept the new curriculum, if it is as completely different way to how they have been teaching before. Although the main focus of the curriculum in Scotland has been focused on preparing individuals for the future, it has not been focused on the more individual level. This may cause implication for teachers as they only have specific allocated times to be with classes and it will be hard to offer each individual, the time and attention they need to develop specific skills to the point of being efficient. The teacher will have to focus more on the experiences and outcomes the learners are objected to, to develop the skills needed for the real world. This causes some problems as it depends highly on what the school can afford to give in ways of experiences, as most of these will probably be met outside of school. So, teachers need to find a way of achieving the outcome of making the individual a more effective contributor to society by combining what they learn in and outside of the classroom. This would be a task for teachers, as the environment each individual they teach will be different and this therefore means that the teacher will have to find a way to combine these different environments or find a similarity and focus on that. Building the Curriculum 3 has some implication for teachers, but the focus being on social efficiency means that in some ways there are not so many changes from the past as at least for the last hundred years the school curriculum has been focused on making learners that will have skills that will help them achieve objectives that will make the society a more efficient place. A Comparative Overview of the Curriculum Ideologies Chapter 6 http://www.sagepub.com/upm-data/47671_ch_6.pdf (visited 29th dec 2012) Critical Pedagogy and Teacher Education in the Neoliberal Era: Small Openings pp 3 Springer Netherlands, 2009 volume 6 Susan L. Groenke http://www.geocities.ws/rf_valades/index2.htm Social Efficiency Theory SAVE SOMETHING TODAY Rodrigo Valades visited 29th dec 2012 The Role of Assessment in a Learning Culture Lorrie A. Shepard Vol. 29, No. 7 (Oct., 2000), pp. 4 American Educational Research Association http://www.sagepub.com/upm-data/47671_ch_6.pdf Chapter 6 A Comparative Overview of the Curriculum Ideologies visited 29th dec 2012 Encyclopedia of Curriculum Studies edited by Craig Kridel SAGE Publications Inc 2010 Pg 4-7 Curriculum Theory: Conflicting Visions and Enduring Concerns, Schiro, M. (2008a) SAGE Publications, Inc Pg 199-245 Curriculum Theory: Conflicting Visions and Enduring Concerns Second Edition, Schiro, M. (2012b) SAGE Publications, Inc Building the Curriculum 3: A framework for learning and teaching, The Scottish Government, 2008

A Socio Ecological Model

A Socio Ecological Model A Socio- ecological model focuses on the influences on behaviour with focus on the environment and policy and reorientations of organizations such as the health system. The use of e ecological model presents a problem from other models, whereas other models can be specific, ecological model only give domains and does not give specific guidelines as to which domain to use for what specific behaviour. Where as psyco-social models propose a more generalised approach for example self efficacy and behavioural influences in dealing with issues ecological model has to be tailor made to a behaviour and a population. Hence other theories needs to be integrated into the model to aid in specify to deal with the problem at had Healthy Active Oregon 2003: Socio-Ecological ModelLooking Beyond the Individual http://www.balancedweightmanagement.com/TheSocio-EcologicalModel.htm The socio-ecological model recognises the interwoven interaction between the individual the environment in which he lives in. although the individual is responsible for maintaining a lifestyle that improves health and reduce risk, the social environment the individual lives in determines behaviour to a large extent, these can hence form a barrier which in a way can affect the community as a whole in achieving a behaviour change. Hence the social ecological approach suggests intrapersonal, interpersonal, community, organizational and public policy in dealing with a problem at hand. Centers for Disease Control and Prevention. Best Practices for Comprehensive Tobacco Control Programs-2007. Atlanta: U.S. Department of Health and Human Services, Centers for Disease Control and Prevention, National Center for Chronic Disease Prevention and Health Promotion, Office on Smoking and Health; October 2007. Social norms play a significant role in shaping beliefs and behaviors in healthy and unhealthy ways.10 For example, survey data from California indicate that adult smokers with strong attitudes about the health effects and restriction of secondhand smoke are more than twice as likely to have made a recent quit attempt and to have the intention to quit in the next six months.11 Adult smokers who demonstrated strong anti-tobacco industry beliefs were 65% more likely to have made a recent quit attempt and 85% more likely to have the intention to quit in the next six months.11 tobacco control program combines and coordinates community-based interventions that focus on 1) preventing initiation of tobacco use among youth and young adults, 2) promoting quitting among adults and youth, 3) eliminating exposure to secondhand smoke, and 4) identifying and eliminating tobacco-related disparities among population groups. Reducing tobacco use is particularly challenging Community Programs A community encompasses a diverse set of entities, including voluntary health agencies; civic, social, and recreational organizations; businesses and business associations; city and county governments; public health organizations; labor groups; health care systems and providers; health care professionals societies; schools and universities; faith communities; and organizations for racial and ethnic minority group State capacity and infrastructure, including clear leadership and dedicated resources, are essential to the development and implementation of a strong strategic plan that includes the identification and elimination of tobacco-related disparities Tobacco control programs need to foster the motivation to quit through policy changes and media campaigns and promote their quitline services. McLeroy, K. R., Bibeau, D., Steckler, A., Glanz, K. (1988). An ecological perspective on health promotion programs. Health Education Qarterly, 15(4), 351-377. McLeroy K R, Steckler Ab, Goodman RM and Burdine JN(1992) Health Education education research: theory and Practises-future direction. Health Education Research, 7:1-8. Piper S (2009) HEALTH PROMOTION FOR NURSES; theory and practice. Routledge Oxon pp28 Borland R, Chapman S, Owen N and Hill D (1990): Effects of Workplace Smoking Bans on Cigarette Consumption. American Journal of Public Health 80, 2 A survey by Borland et al examined the effect of smoking ban on the behaviour of workers in the workplace of Australias largest public service. Before the implementation of the ban publicity was done for a year, there were programs set up to help people quit smoking, control smoking addiction and pre-deadline restrictions were introduced at some worksites. 2,113 workers were surveyed for 2 weeks before the implementation of the ban and six month after the ban was introduced. The survey found out that of the 2113 participants, 492 participants who were smoking at the time of the initial survey had reduced to 471 giving a reduction of 21 smokers after the ban. 57 smokers at the initial survey had given up at follow up whereas 36 non-smokers at initial survey were reported to have started smoking. 58% of those who gave up are reported to have done so following the implementation of the smoking ban. The study also assessed the effect of the pre-implementation restrictions on the workers. Participants were grouped into those who were allowed to smoke at the work station(43%) and those who were not allowed to smoke at their work stations (57%) . the result showed a 4.5 cigarette pre day consumption difference between those who were not allowed to smoke on site and those who were allowed. After the ban it was also found that there was a 5.2 cigarettes reduction among those who had the pre-implementation restrictions and a 1.9 cigarettes reduction among those who were not restricted. Further the survey explored. The survey further explored the effect on the participants who did not have any restrictions prior to the ban. Participants were grouped into light, heavy and moderate smokers. It was found out that whiles there were no changes in consumption among the light smokers there was an average reduction of 5.8 and 7.9 cigarettes per day among moderate and heavy smokers respectively . However heavy smokers did not appear to smoke more coffee and lunch breaks though they tend to smoke more whiles working outside. There was an average compensated increase of 0.7 cigarettes outside the working environment. This study is based on the ecological model where a change in the environment causes a change in individuals behaviour. The socio-ecological model recognises the interwoven interaction between the individual and the environment in which he lives in (Healthy Active Oregon 2003). Although the individual is responsible for maintaining a lifestyle that improves health and reduce risk, the social environment the individual lives in determines behaviour to a large extent; these can hence form a barrier which in a way can affect the community as a whole in achieving a behaviour change (Healthy Active Oregon 2003). Hence the social ecological approach suggests intrapersonal, interpersonal, community, organizational and public policy in dealing with a problem at hand (McLeroy et al, 1988). Jane Wills (2007) VITAL NOTES FOR NURSES; Promoting Health. Blackwell Publishing Ltd Oxford pp 59 Legislative action is also intended to change behaviour through the state, this includes national policies and provision of supportive systems to aid people to be able to cope with the change and sustain healthy life styles. But this intervention may be met with such resistance and people may be forced to under take smoking undercover making it difficult to actually identify the individuals who are undertaking such acts Naidoo J and Wills J (2005) PUBLIC HEALTH AND HEALTH PROMOTION; developing practice. Second edition of practising Health Promotion: Dilemmas and Challenges. BAILLIERE TINDALL, LONDON WHO (1986) Ottawa Charter for Health Promotion www.who.int/hpr/archive/docs/ottawa.html (accessed on 12/02/10) Bauer J E, Hyland A, Li Q, Steger C Cummings M K (2005): A Longitudinal Assessment of the Impact of Smoke-Free Worksite Policies on Tobacco Use. American Journal of Public Health, 95(6): 1024-1029. Stokols D (1996) Translating Social Ecological Theory into Guidelines for Community Health Promotion; American Journal of Health Promotion, 10(4):282-98 Davies M Macdowall W (2006) Health Promotion Theory; UNDERSTANDING PUBLIC HEALTH. Open University Press, ENGLAND National Tobacco Strategy (1999): A SUMMARY DOCUMENT TO ACCOMPANY THE STRATEGY http://www.health.gov.au/internet/main/publishing.nsf/Content/09C1490BFFCC1872CA256F190004478B/$File/tobccstrat1.pdf. This is part of a national tobacco strategy framework, whose main objective is to improve the health of all citizens of Australia by eradicating or limiting the exposure of tobacco and all it forms. The key strategies that was set up for the frame work was to improve the control of tobacco through community action, promote cessation of the use of tobacco, limit promotion and regulate tobacco and finally, reduce environmental exposure to the smoke of tobacco. A community is said to be well-informed when it has adequate information on tobacco to be able to make an informed decision on tobacco use. In the community information such as how to get help and quit, the difference between the use of tobacco and addiction, the effect of tobacco smoke on the environment, the benefits of quitting at any age and sooner than latter and on a whole the effect of tobacco on the society. It is a well known fact that information alone does not lead to behaviour by individuals in the community. For a community to gain control over tobacco use it has to be involved in the planning and implementation of community based programes for controlling tobacco. Community leaders, parents, schools and youth organiztions can all be involved. All though the survey does not account how data was collected to assess community participation, can be assumed that since this was part of a national frame work and employees are part of a community it may be possible for the individuals to be involved in some kind of a community based activity. And the whole employees come together forms a community that can be involved in tobacco control activities and also form a network to support each other. Egger G, Spark R Donovan R (2005): HEALTH PROMOTION STRATEGIES AND METHODS. 2nd Edition McGraw-Hill Australia Pty Ltd. It was reported in the study that 36 people who were non-smokers previously at the initial survey had started smoking at follow up (Borland et al, 1990). This reinforces the notion that knowledge does not motivate an individual to change their behaviour. Individuals are bombarded with so much information in our current society, but people perceive the information based on their own psychological inclination. People can select what they want to hear and ignores others that is likely to make them change their habits. Also people have their own beliefs and ideologies about what causes disease conditiones. And almost every smoker can point out an old smoker who has not developed cancer or someone who died of lung cancer but never smoked.

Advantages And Disadvantages Of Prefabrication As Construction Method Construction Essay

Advantages And Disadvantages Of Prefabrication As Construction Method Construction Essay The aim of this research is to establish whether an increased use of off-site manufacture will produce a more energy efficient housing stock, as the UK gets closer to its carbon reduction deadline. The objectives of this study are; To identify the key advantages and disadvantages of prefabrication as a construction method, and to establish how these are achievable compared to traditional methods. To identify the current requirements for energy efficiency in new build houses. To identify the requirements of the Climate Change Act 2008 and how this will affect the construction industry. To establish the current use and opinion of prefabrication/off-site manufacture in the construction industry The UK is legally bound to cut its green house gas emissions under the Climate Change Act 2008. These cuts are a 34% reduction by 2022 and an overall 80% reduction by 2050, compared to the baseline emission value from 1990. This is not a scientific quantitative study of the actually energy efficiencies of the construction method, but more of an in-depth qualitative study of the features of prefabrication. This will be done by reviewing existing literature on the topic and comparing this to actual opinions and use in the construction industry. These opinions and the level of implementation of prefabrication within the construction industry will be established using questionnaires. From this analysis it is hoped that there are environmental benefits to using off-site manufacture/prefabrication. This should then be shown in the construction industry by its increasingly use. With the UKs housing stock producing approximately 30% of the UKs total carbon emissions, it is a sector where huge environmental gains can be made (House of Commons 2005). Although the Climate Change Act 2008 is not specifically aimed at the construction industry, the Chief Executive of the Committee on Climate Change, David Kennedy has called for action in four key areas; the method by which electricity is produced, increasing the use of electric transport, reducing the carbon footprint of farms in the UK and an increase in the construction of energy efficient homes (Adam 2010). Many reports, especially from prefabrication manufacturers themselves state the benefits of off-site construction over traditional methods. These include an increased speed of construction, better health and safety conditions on-site, better quality of final product and a lesser total cost when economies of scale apply. However when observing construction sites; off-site construction seems to not be included and traditional methods of construction seem to dominate. This study aims to find out the actual use of prefabricated, off-site components within the industry, and the reasons professionals have for either using, or not using this construction method. The hypothesis for this study states that the current use of off-site manufactured components will have a positive correlation to the perceived benefits from using them. For example if the perceived benefits of the using off-site manufactured components are great, then it is predicted that their use will be common within construction. Conversely if the features of prefabrication are not greatly beneficial compared to traditional methods, it is predicted that the use of off-site manufacture in the construction industry will be low. These assumptions have been made due to common reasoning, being that; if something is more beneficial than another, it will be chosen more often. Some basic problems that may occur in this particular research project could involve the participant design. For example because this is a small scale research project, only a reasonably small number of professionals will be contacted to complete the questionnaire. This will mean that the results from the data collected can not be generalised to the rest of the construction industry. Another problem may occur with the return rate of the questionnaire. The expected return rate is 30%; this means that from the 60 questionnaires sent, around 18 are expected to be returned. Another problem may occur because the information produced about the systems is usually produced by the manufacturers themselves, and may be biased. The hypothesis will be accepted if the primary literature search states that there are clear advantages to prefabrication, and the industry study shows that it is being increasingly used as a construction method. It will be rejected if there is no significant correlation between the reported benefits and the use of the construction method. This dissertation will take the following structure. First a literature review will be undertaken to establish all known information on the subject area. This section will include analysis of literature to establish what the stated benefits of prefabrication are compared to traditional methods of construction. Examples of each construction method will be analysed and areas where the benefits or disadvantages arise will be highlighted. The Climate Change Act 2008 will be reviewed to ascertain the requirements the UK is legally bound to fulfil. The current energy efficiency requirements will be taken from a study of the Building Regulations. Then a methodology will be created which will involve formulating questions that have not been answered from the literature review. A participant design will be identified and a justification for its selection made. The selection and the rationale behind the research method chosen will then be made. The questionnaires will then be sent out and the data analysed from the information collected. A series of tables and graphs will be produced to identify any significance in the results collected. A discussion will then take place to deduce why the data collected has been produced and the impact it may have on the information we already know. Conclusions will then be made that will summarise the findings and show any limitations to the study that should be rectified if done again. This section may highlight areas for further research. At the end of the document, a section of references and appendices will be included. 2. Literature Review 2.1 Prefabrication Prefabrication is a term used to describe the construction of buildings or building components at a location, usually a factory, remote from the building site. (Emmitt, S. 2010) Prefabrication can also be known as off-site prefabrication (OSP), off-site manufacture (OSM) and as a modern method of construction (MMC) (Taylor 2010). It has been used in mass production of housing since the early twentieth century (Arieff, A 2002). Prefabrication need only affect the construction process and not the end-product (BRE 2001). It is common practise nowadays to use prefabricated components such as trussed roofs and precast concrete sections, however for the purposes of this study, the terms prefabrication and off-site manufacture are applied to bigger components, such as fully fitted toilet pods shown in Figure 1ab and external wall blocks with windows preinstalled and internal finishes applied. Figure 1a Source; http://www.archiexpo.com Figure 1b Source; http://www.stcinc.net/bahamar.html Figure 1a/1b; a prefabricated toilet and kitchen pod, ready to be lifted and secured on-site. Image and performance problems in the past have hindered the use of prefabrication, so it is useful to study the history to see if the same problems exist today. The mass production of prefabricated components started in the early twentieth century; however there are examples of its earlier use, including the UKs first iron bridge constructed in 1779 at Colebrookdale (BRE 2001). The major push for the use of prefabrication in the housing market occurred after both the First and Second World War (Arieff, A 2002). This was due to the period of reconstruction to account for the lack of new buildings constructed during the conflict, and the existing buildings that were damaged as a consequence of the conflict. Prefabrication suited the needs of the times as it provided a fast and affordable solution to the housing shortage. It addressed the lack in construction skills that existed after the wars and provided jobs in the factories for many people. It also provided a solution as to what to do with the large facilities that were constructed for armament manufacture during the war. Prefabrication enabled effective material management, reducing wastage. This was important at the time as there was a shortage in materials after the massive focus on production of components used for war. In October 1944 the Housing (Temporary Accommodation) Act was passed that gave the Government the power to spend  £150M on the construction of temporary housing. This led to around 157,000 temporary houses being erected from 1945-1948 (BRE 2001). This figure is less then was anticipated by the programme and subsequently led to the poor perception of the construction method. Factors that have also slowed development of off-site manufacture include the poor quality of earlier systems, the difficulty involved with the maintenance of systems installed after the war and the poor attention to detail that was incorporated into their design also hampered the development (BRE 2001). Due to the difference in physical construction processes compared to traditional construction, prefabrication produces the opportunity to capitalise on many benefits. Therefore new OSM systems boast many advantages from using off-site manufacture as a primary construction method. These include an increased speed of construction. A case study from modular building contractors Unite Modular Solutions reports of a 76 module, 32 self contained flats scheme in London that was fully erected in 8 days (Unite 2009). A study undertaken by Davis Langdon and Everest found that for the Peabody Trusts Murray Grove project in East London, a saving of 18 weeks was achieved compared with a conventional project (Davis Langdon Everest 2002). Due to the factory conditions in which the components are constructed, a higher level of quality can be incorporated into the end product. Problems occur on-site when adverse weather conditions affect the quality of components such as concrete. When the weather is adversely hot, too much water evaporates from the concrete whilst it is curing. If the temperature is too low the chemical reactions that happen during curing will take place too slow. Both these extremes will have detrimental effects on the compressive strength of the cured concrete (Mittelacher 1985). There is also less movement and shrinkage when the project is completed that means that the quality of the finishes and the level of attention to detail permissible mean that snagging time is reduced at the end of the project. This is the added time of making sure the finishing quality is satisfactory. The use of prefabrication can improve the health and safety conditions on-site. This done by eliminating the congestion on site as well as the amount of working from height that is necessary. This is because anything that is needed to be done at height can be done in the factory conditions on platforms under correct supervision. A paper produced by the Health and Safety Executive reports that HSE: à ¢Ã¢â€š ¬Ã‚ ¦statistics indicate that fatal accidents in construction are five times more likely than in the manufacturing sector. (Taylor 2009) The main advantage that makes OSM relevant to this study is the environmental benefits it is reported to bring to a construction project. With a higher standard of quality, optimum thermal efficiencies and air permeabilitys can be achieved consistently using OSM. When construction takes place on-site, there is more of a chance of thermal bridges and insufficient workmanship to reduce the thermal efficiencies of a component. In a factory, standardised components can be used in a controlled environment with correct supervision to achieve minimal tolerances in products. Less waste is produced during the manufacture stage compared to traditional methods of construction. This is due to lean processes and the efficient use of resources. The opportunity to re-use and recycle materials is also increased due to the controlled factory conditions. The factory environment means that components are produced correctly the first time, limiting waste. Another benefit is that the final design is locked at an early stage, so the opportunities for variations on-site are limited, and so less waste is generally produced. New OSM systems are constructed of a light weight steel frame, which has a reasonably low amount of embodied energy compared to materials such as concrete (Greenspec 2010). Clearly systems could be used that are more harmful to the environment than traditional methods of construction, however reports show undoubtedly that there is more potential to produce more environmentally friendly buildings using OSM. However there are disadvantages to using OSM. One contentious aspect is the cost. There are two sides to the argument; the first being that the process of using prefabrication is more expensive. A study by Davis Langdon showed that there is on average a cost premium of using OSM of between 10% and 25% (Rawlinson 2009). Others accept the premium in cost, however believe the loss in money is regained due to the reduced construction time and reduced snagging time due to the better quality. They also argue that the components are better designed for ease of maintenance and repair and so a saving can be made in the long term. The report by Rawlinson (2009) does state that the costs are regained through these savings for some or all of the costs, but does not quantify the amount. Other problems include the high set up costs of using the construction method. The majority of the construction work that is undertaken in the UK uses traditional methods of construction. Therefore there is only a very small skill base of trades people who are competent with the OSM processes. Although the training to learn these skills is not rigorous, over the entire United Kingdom it would amount to a sizeable sum. The cost of establishing prefabrication facilities is also very high and so this may be a factor as to why the construction method is not widely used. The aesthetics of OSM may also be a factor that has reduced the use of the construction process throughout the UK. The poor perception to past systems and very modular design of many OSM structures mean that the construction method does not suit everyones tastes. 2.2 The Climate Change Act 2008 The Climate Change Act 2008 is a piece of legislation that legally binds the United Kingdom to reduce its green house gas emissions. The main green house gas (GHG) which causes concern is carbon dioxide (C02). The reduction targets are an overall GHG emission cut of 80% by 2050, with an interim deadline of a reduction of 34% by 2022. This is compared to a baseline figure from 1990 of 593 million tonnes of carbon dioxide (MtC02) (National Audit Office 2008). Therefore a reduction of 34% is an emission level of 391MtC02 in 2022, and a proposed emission of 119 MtC02 for the year of 2050. The other GHGs named in the Act are methane, nitrous oxide, hydrofluorocarbons, perfluorocarbons and sulphur hexafluoride (Climate Change Act 2008 s24.1). The Act also makes provisions for other gases to be added to this list by the Secretary of State if they become of interest (s24.1g). Section 32.1 of the Act states that an independent body must be created, named the Committee on Climate Change. The duties of this body include providing advice on whether the GHG reduction targets should be altered and to what extent in order to meet them (s33), advising on the carbon budget (s34), advising on aviation and shipping emissions (s35), presenting progress reports to Parliament (s36) and to provide advice and assistance upon request (s38). The Act states that the Secretary of State, currently Chris Huhne, must set a carbon budgeting system. This is the process of stating the allowable GHG emissions within 5 year periods. This figure is set with the advice of the Committee on Climate Change (s9). Three of these periods are set at a time. The first 3 periods are 2008-2012, 2013-2017 and 2018-2022. The next 3 budget caps must be set by June 30th 2011 (Climate Change Act 2008 s4.2a+b). The United Kingdom is the first country to legally show its intentions for cutting its carbon emissions. The Act is aimed to pave the way for cutting emissions for other countries. In a video made by the Committee on Climate Change about building a low-carbon economy, Martin Parry member of the Intergovernmental Panel on Climate Change says that the Act will set a à ¢Ã¢â€š ¬Ã‚ ¦landmark example to what other countries can do. It is hoped that the Act will increase the UKs energy awareness and help improve our carbon management. The Government hopes that this will move the UK into a low-carbon economy. It is hoped that because the Act is a long term measure, covering 40 years, it will encourage businesses to invest heavily in low carbon technologies, as there is reassurance that returns will be made from investments now. It has been established that the main area where the UKs GHG emissions can be reduced is in electricity production. In EcoCentroGen newsletter August 2009, it is reported that the Government predicts that around 40% of electricity will be from low carbon sources by 2020. However significant savings in emissions can be made in both the transport and housing industry. In the same newsletter, it is reported that by 2020: à ¢Ã¢â€š ¬Ã‚ ¦7 million homes will be involved in energy saving schemes, and more than 1.5 million households will be supported to produce their own clean energy The Chief Executive of the Committee on Climate Change, David Kennedy, highlighted four key areas where emission cuts can be made. These were electricity production, housing, transport and farming (Adam 2010). With about 27% of the UKs energy being consumed in the housing sector, there are substantial savings to be made (Farookhi 2008). Producing more energy efficient homes will reduce this figure. The Government will try to implement these savings through a variety of means. Examples of these may be through more stringent Building Regulations, financial initiatives for implementing renewable energy technologies, such as grants for installing solar panels or feed-back tariffs or by raising fuel prices. There is however some concern and criticism over the rate of decarbonisation the Act implies. The Kaya identity is an equation that shows the relationship between energy and human factors and the effect the combination of these has on total carbon emissions of a country. This equation states that the only method for reducing carbon emissions is to reduce either population, per capita GDP or the carbon intensity of the UKs economy. Governments tend not to manipulate population or GDP per capita as they do not receive public backing and disrupt economic growth. Therefore Government policies for reducing carbon emissions tend to focus on reducing the carbon intensity of the economy, and the Climate Change is no exception. It is argued that by using the Kaya Identity, the Climate Change Act 2008 has not taken into consideration the effects of population growth and per capita economic growth. It is argued that with the effect of a growing population and economic growth, to meet the reduce d emission targets of 2050, the UK would have to reduce the energy intensity and increase energy efficiency by a rate of 5.4% a year (Pielke Jr 2009). Pielke Jr argues that for this rate of decarbonisation to occur, the UK would have to have the same carbon efficiency as France achieved in 2006, by 2015. This would involve constructing around 30 nuclear power plants. It is argued that this is simply not feasible. Pielke Jr concludes by pointing out these unachievable targets have been set as the Acts approach to emissions reduction is backwards. Opposed to assessing what the ultimate rate of decarbonisation the UK is capable of achieving, and setting targets suitable to this, the Act has set practically impossible targets, and only now they have been made in law, the UK is thinking of ways of achieving them. 2.3 Building Regulations The current Building Regulation requirements are of interest to this study as they show the current energy efficiency standards of houses being constructed today. They will also be the means by which the Government will enforce changes in construction practice in order to meet the GHG emission reduction targets. Building Regulations are statutory instruments that are used to enforce the relevant legislation that dictate good standards of construction and safety in England and Wales. Schedule 1 of the Regulations consists of fourteen approved documents that cover the following subjects (http://www.planningportal.gov.uk/buildingregulations); Part A Structural safety Part B Fire safety Part C Site preparation and resistance to contaminants and moisture Part D Toxic substances Part E Resistance to sound Part F Ventilation Part G Sanitation, hot water safety and water efficiency Part H Drainage and waste disposal Part J Heat producing appliances Part K Protection from falling Part L Conservation of fuel and power Part M Access to and use of buildings Part N Glazing safety Part P Electrical Safety The Building Regulations are the statutory instruments of the Building Act 1984. The Act makes provision for the Secretary of State to update or create new regulations for the purposes of health and safety, increasing the conservation of fuel or power and preventing waste of water (Building Act 1984 s1). Building Control was first used in London in 1189. This involved the enforcement of rules dictating party walls, rights of light and drainage. Around this time the introduction of consideration in design for fire-resistance buildings and means of escape in case of a fire were developed (Stephenson 2005). After the Fire of London in 1666, the first building Act became law. This Act made provisions for surveyors to be selected to ensure that the regulations we obeyed on construction sites. In 1984 the Building Act was passed and consolidated the various previous regulations to produce one main piece of legislation. Most building work requires Building Approval. This is the process of checking work done onsite complies with the Building Regulations. The duty of checking compliance with the Regulations is undertaken by Building Control Bodies. These approved inspectors can be from the Local Authority or they can be from the private sector (http://www.planningportal.gov.uk). Some forms of construction are exempt from the Building Regulations. These include porches, conservatories and some garages which are all subject to size, use, description, design, location and other requirements. If these requirements are not strictly met then the construction work requires building approval (http://www.kingston.gov.uk/browse/environment/buildingcontrol). The responsibility of following the Building Regulations falls to the person carrying out the work. To whom this responsibility falls to should be confirmed at the start of the work (Building Regulations Explanatory Handbook s2.4 2005). The Building Regulations state the allowable U-value of components to be used in new dwellings. U-values show the ability of a building component to conduct heat. Approved document L1B 2000 outlines the target minimum U-value of building components. To increase the energy performance of the overall building, the U-values of components must be as low as possible. Under Part L 2002, the U-Value of new build cavity walls is 0.35 W/m2K. For a comparison a 225mm solid brick wall has the average U-Value of 2.0 W/m2K (http://www.syec.co.uk/factsheets/U_value_factsheet.pdf) The Building Regulations also state the allowable air permeability of new build dwellings. This is the rate of air leaving the building as well as the rate of new air entering the building. A low air permeability figure means that the air will not escape and energy will not be wasted. Under Part L of Schedule 1 of the Building Regulations the allowable air permeability is stated as  10m3/hm2 at 50Pa. These figures are relevant to this study as the benefits of a higher quality product coming from a factory environment, mean that these figures may be more easily achieved using prefabrication and off-site manufacturing techniques. 2.4 Literature Review Summary From the research of the respective literature the benefits of prefabrication have been presented. These are the increase in quality, speed of construction, health and safety on site and the environmental benefits these bring. The disadvantages the OSM produces as a construction method are an increase in the project cost, a potential unattractive aesthetic aspect and the high set up costs associated with new OSM facilities. The Building Regulations have been studied to show the standard to which new homes are built as a comparison to OSM. The targets of the Climate Change Act 2008 have been established. These are a 34% reduction by 2022 and an overall 80% reduction by 2050 compared to a baseline figure from 1990. In order for the UK to meet these targets, four key areas have been highlighted for action; one of these is the energy efficiency of the UKs housing stock. Studies have shown that these targets are very ambitious and for them to be achieved a radical change in how we design and build houses must be undertaken. From identifying the benefits of prefabrications, an argument can be made that this construction method could be the answer to producing more energy efficient homes. A methodology must now be formulated in order to collect data from the construction industry. This will involve identifying the participants for the study and a method for collecting data from them. It will also involve creating questions that will produce the required data. 3. Methodology 3.1 Scope of the Chapter This chapter will establish the method for collecting the data relevant to this study. It will set out the research aims and the rationale behind their selection. A section that explains the types of information studied will be included as well as an explanation of the participant design. A method for the analysis of the collected data will then be established. 3.2 Statement of Research Aim The aim of this research is to establish whether an increased use of off-site manufacture will produce a more energy efficient housing stock, as the UK gets closer to its carbon reduction deadline. The objectives of this study are; To identify the key advantages and disadvantages of prefabrication as a construction method. To identify the current requirements for energy efficiency in new build houses. To identify the requirements of the Climate Change Act 2008 and how this will affect the construction industry. To establish the current use and opinion of prefabrication/off-site manufacture in the construction industry 3.3 Rationale of the Research With the UKs housing stock producing approximately 30% of the UKs total carbon emissions, it is a sector where huge environmental gains can be made (House of Commons 2005). Off-site manufacture enables an improved finished quality so that optimum thermal efficiencies and air permeabilitys can be achieved consistently. Other benefits are that less waste is produced during the manufacture stage compared to traditional methods of construction and there is an increased opportunity to re-use and recycle materials in factory conditions. With the UK legally bound to reduce its GHG emissions by 34% by 2022 and 80% by 2050, action is required to make housing more energy efficient. 3.4 Secondary Research To establish the advantages and disadvantages of prefabrication, the current Building Regulations for energy efficiency and the targets set by the Climate Change Act 2008, a literature review was undertaken. This was done to establish all the information that is already known on the topic and to highlight any areas of study that have already been conducted. 3.5 Primary Research 3.6 Research Sample 3.7 Method of Analysis 3.8 Summary of Chapter

Exporting US Engineering Labor Overseas, an Ethical Perspective Essay e

Exporting US Engineering Labor Overseas, an Ethical Perspective Introduction The recent trend of outsourcing white collar jobs overseas to countries such as India has angered many American Technology professionals. This is occurring specifically in areas such as computer software, chip design and technical support. This trend has contributed to the increasing difficulty many Americans, who are looking for technical jobs, are experiencing. The purpose of this paper is to determine whether this anti-outsourcing attitude has any moral basis and to discuss the conflict of interests involved. This trend has a huge number of stakeholders, impacting engineers working for US companies as well as the entire economies of the US and the nations who benefit from the practice. The consequences of this trend are newly established markets and improved standard of living in other countries at the expense of technical professionals in the United States and other countries with established technology industries. History of Overseas Outsourcing Outsourcing is defined as services provided for a company by a secondary company that would otherwise be supplied internally. The purpose of this is process is to reduce costs by subcontracting the work to an external company which can provide the service at a lower cost. In addition to lower cost, the benefits also include more predictable costs. This allows companies to concentrate on their core business. This system is advantageous to the secondary external company because they can achieve the benefits of the economics of scales in performing the same specialized work for many companies. Additionally the company can provide lower costs for a service if they can find lower labor costs. Duri... ...; I.B.M. Explores Shift of Some Jobs Overseas.† New York Times Late Edition – Final, Section C, Page1, Column 2. July 22, 2003. Country Profile: India. TechRepublic, 11/18/03, < http://techrepublic.com.com/5100-6298-1029727-4.html> Rachels, James. The Elements of Moral Philosophy. McGraw-Hill Companies, Inc. 2003 McLaughlin, Laurianne. "An Eye on India: Outsourcing Debate Continues." IEEE Software, IEEE Computer Society. May/June 2003. Bardhan, Ashok Deo, and Kroll, Cynthia A. "The New Wave of Outsourcing." Fisher Center for Real Estate and Urban Economics. University of California, Berkeley. Fall 2003. 11/18/03, <http://repositories.cdlib.org/iber/fcreue/reports/1103/> Breslin, David A. "On the Ethics of Outsourcing," PM, November - December 1999. 11/19/03, <http://www.dau.mil/pubs/pm/pmpdf99/breslind.pdf> Ulrich von Hutten (1488-1523)

Choose Or Lose :: Voting Vote Politics Political Essays

Choose Or Lose The election of 2004 is being talked about all over the country. It is one of the most publicized elections I can remember, and yet I still do not feel that involved. My decision to vote this November depends on how informed I am at the time. I think you need to be an informed voter to be a good voter. Voting for someone you think speaks well or looks good is wrong. What is it that causes so many young voters like me to not vote? A lot of people think it is a lack of concern that causes young people not to go to the voting booth that first Tuesday in November, but I think it's something more. Our government is based on participation and being apathetic about voting is no excuse. Without active involvement from the people democracy will fail. The 26th Amendment granted those who are 18 years of age the right to vote. This privilege has long been abused by those ages 18-24. Since the Amendment was passed in 1972, the percentage of eligible voters ages 18-24 who actually vote has dropped 13%. The article by Carrie Donovan and Mark Lopez, "Youth and Adult Voter Turnout From 1972-2002," states that in 1972, 55% of youths voted and in 2000, 42% of youths voted. This is appalling compared to the 70% of citizens that are 25 + and voted in the 2000 election. This dramatic drop in voting among the young adult population is eating away at democracy. The election affects everyone, but unfortunately, not everyone recognizes that fact. Those who do not vote have no right to complain about the outcome of an election, and nor the right to protest the decisions made by those elected to office. If this is true then why doesn't every eligible citizen vote? Politics affect EVERYONE. Those who are currently going to school most likely have a student loan. The student loan interest rate is controlled by the government, and I'm sure there isn't one student who is looking forward to paying more interest. Anyone who votes most likely has a job and is therefore paying taxes.

College Athletes Must be Held to the Same Standards as Full-Time Studen

Despite a tendency for institutions to be lenient with college athletes, as they enjoy the benefits of full-time-student status, they must be held to the same standards as non-athlete students. Every institution has an obligation to set attendance rules; students who attend these institutions have an obligation to abide by them, however, in actuality, professors chose whether or not they’re enforced. This may cause significant problems between other students targeting a player, rather than who is responsible, the Professor. Although institutions want their students equally treated, diversity is well accepted. Existence as a college athlete contributes to diversity as well as a substantial amount of favoritism. Issues arise pertaining to how one may view an institution as well as the institution itself, due to an athlete’s gift. Though athletics contribute to a decrease in anxiety and stress, in some cases, facts show otherwise. Furthermore, every institution has a set o f rules pertaining to attendance policies, that every student, including athletes need to follow. Most institutions have similar attendance polices. Their policies include: attending regular classes on time, fully comprehending the syllabus for every class, prompt notice to instructor regarding absences due to competition and/or travel, once a certain amount of days have been missed the student is dropped, and failure to properly communicate with instructor may result in a failing grade. Policies have acknowledged the student-athlete is fully responsible for communicating with their professors regarding their attendance. They have also acknowledged students are not entitled to a certain number of absences. Most importantly, policies have stated the importance of in... ...Q Educause Quarterly.NDP. Web. 28 November 2011. Educause Quarterly Magazine, Volume 30, Number 2. 2007. www.educause.edu/EDUCAUSE+Quarterly/EDUCAUSEQuarterlyMagazineVolum/clickerintheclassroomanactive/157458 Pros, Cons on pay for play: yahoo. USA Today. 31 August 2004. Web. 25 November 2014. www.usatoday.com/sports/2004-08-31-pros-cons-pay_x.htm Taylor, Donald L. "A Comparison Of College Athletic Participants And Nonparticipants Of Self-Esteem." Journal Of College Student Development 36.5 (1995): 444-51. ERIC. Web. 12 Dec. 2014. Student Athlete Class Attendance Policy: JEFFCO. Viking Intercollegiate Athletics. 14 October 2011. Web. 25 November 2014. Jefferson College Policy. www.jeffco.edu.edu/athletics/inex.php?option=com_content&task=view&id=287&Itemid=256 Worsnop, Richard L. "College Sports." CQ Researcher 26 Aug. 1994: 745-68. Web. 12 Dec. 2014.

Mass marketing

Mass marketing is the process involved in presenting products to the general public using the mass media such as primetime television, radio, national newspapers, or magazines of general circulation.   This is usually done with products which appeal to or perceived to be useful to people from all walks of life such as toothpaste, laundry detergent, or headache pill.   This is referred to as the traditional method of marketing and was in use long before specialized or target-specific products came into being. Compared to the concept of direct marketing, mass marketing is more expensive because it utilizes the traditional mass media which get through to a wider range of audience.   For instance, it was estimated that in the 1960s, a single television spot aired simultaneously over the three television stations CBS, ABC, and NBC could already get a message across to 80% of women in the United States. (Bianco, Lowry, Berner, Arndt, Grover. 2004) Direct marketing, on the other hand, is a relatively new method in marketing where the target customers are contacted directly through mail, electronic mail, or the telephone.   This method relies heavily on a customer list created, maintained, and regularly updated by a company or an advertising firm for the purpose.   Organizations who are engaged in this method claim that their marketing efforts are measurable in terms of responses they receive from their targets. The system also allows them to conduct follow-ups in order to consummate sales, or extend after-sale services such as maintenance assistance or performance rating of their products.   Basically, direct marketing allows you to â€Å"focus limited resources where they are most likely to produce results; measure the success of campaigns accurately by analyzing responses; and test your marketing – you can target a representative sample of your target audience and see what delivers the best response rates before developing a full campaign.† (Business Link)   The concept is catching fire. The result of a transatlantic survey of over 500 direct marketers and service providers conducted in 2006 and released January 11, 2007, showed that â€Å"85% of respondents expect their online direct marketing expenditures to increase in 2007.† (Direct Marketing News) REFERENCES Bianco, A., T. Lowry, R. Berner, M. Arndt, & R. Grover. (2004). The Vanishing Mass Market. BusinessWeek online. (Retrieved from: http://www.businessweek.com/magazine/content/04_28/b3891001_mz001.htm) Business Link. Direct Marketing: the basics. (Retrieved from: http://www.businesslink.gov.uk/bdotz/action/detail?r.l1=1073861169&r.13=1073902327&type=RESOURCES&itemID=1073790746&r.12=1073858842&r.s=sc) Direct Marketing News. â€Å"Alterian finds 85% of marketing and service providers plan to increase Online spending in 2007†. (Retrieved from: http://www.dmn.ca/Click/articles/vol109/vol109_b.htm)