French and Indian War Essay

Many people came to the colonies looking for freedom to practice their beliefs unhindered, start a new life, or make economic gain. Both England and Great Britain wanted the land in the new world so they fought The Seven Years’ War, or the French and Indian War. During the war, Britain allowed the colonies to function mostly independently in a practice called salutary neglect. When the war was over, Great Britain tried to assume tighter control of the colonies. However, a long period of salutary neglect had changed the colonists’ thinking and way of life. After the war, the colonies wanted to govern themselves, wanted to keep their economy from being drained and restricted, and wanted their rights just as English citizens back in the homeland. After the war, the colonies wanted to continue in the political system they enjoyed during the period of salutary neglect. During the war, the colonies stayed close with their mother country as they fought the French and the Indians but mainly governed themselves. The colonists were more than willing to serve in the war with the British regulars. As the war progressed, the colonists realized they were not treated with the same respect as British regulars (Doc C). They began to resent the British regulars but continued fighting because the threat of the French still loomed over them. After the war was over, the hand of the British government began squeezing the money out of their economy with tax laws in which they had no say (Doc H). The colonists were not necessarily angry about the taxes but instead what it meant for their political freedoms. They were most outraged by the lack of representation in a Parliament that saw them solely as a source of revenue (Doc F). Parliament was irritated that the colonies were not making them enough revenue to pay the war debt and tried to regulate the economy by seizing control of the various colonial governments. The colonies were also forbidden to settle past the Appalachian Mountains, a vast amount of land they had won in the war (Doc A). The colonies no longer needed protection from the French and wanted to govern themselves apart from the overbearing mother country.

Impact On Teaching And Learning Practice Education Essay

This paper presents a reappraisal of the literature on schoolroom formative appraisal, or appraisal for larning. Several surveies have shown grounds that the frequent execution of formative appraisal schemes can give significant acquisition additions. Student perceptual experiences are considered along with an analysis of the formative schemes used by instructors in systemic attacks to learning. There besides follows a treatment on the nature of appraisal for acquisition and its deductions for the development of learning pattern.2. IntroductionAppraisal for acquisition is frequently referred to as formative appraisal, and can be defined in assorted ways. To help elucidation, the definition of formative appraisal used in this paper is meant to include: ‘all those activities undertaken by instructors – and by their pupils in measuring themselves – that provide information to be used as feedback to modify instruction and acquisition activities. Such assessment becomes formative appraisal when the grounds is really used to accommodate the instruction to run into pupil demands ‘ ( Black & A ; Wiliam, 1998b: 140 ) From this definition formative appraisal can be conceptualized as consisting of five cardinal schemes: 1. Clarifying and sharing learning purposes and standards for success ; 2. Engineering effectual schoolroom treatments and other larning undertakings that elicit grounds of pupil apprehension ; 3. Supplying feedback that moves scholars frontward ; 4. Triping pupils as instructional resources for one another ; 5. Triping pupils as the proprietors of their ain acquisition. ( Black & A ; Wiliam, 2009 ) The research into appraisal for acquisition has led to the development of a theory of formative appraisal which attempts to specify all formative interactions as those ‘in which an synergistic state of affairs influences knowledge ‘ ( Ibid: 11 ) . The get downing point of the work on formative appraisal that is described in this paper was the reappraisal by Black and Wiliam ( 1998a ) . This reappraisal covered a really broad scope of published research and provided grounds that formative appraisal raises criterions and that the assessment patterns of the period were weak. However, there seemed to be really few resources to assist instructors set the research findings into pattern. Partially in response to this perceived deficiency of aid, Black and Wiliam published the brochure Inside the Black Box ( 1998b ) , which served four chief purposes: aˆ? To give a brief reappraisal of the research grounds. aˆ? To do a instance for more attending to be paid to assisting pattern inside the schoolroom. aˆ? To pull out deductions for practical action. aˆ? To discourse policy and pattern ( Wiliam, 2011 ) . The reappraisal by Black and Wiliam ( 1998a ) involved analyzing reappraisals of research published up to 1988 and so look intoing through the issues of over 160 research diaries and books for the old ages 1988 to 1997 and their reappraisal drew on stuff from 250 beginnings. One of the precedences identified in measuring the research studies was to place and summarize surveies that produced quantitative grounds that inventions in formative appraisal can take to betterment in the acquisition of pupils. Since the publication of Black and Wiliam ‘s reappraisal at that place has been a greater focal point on issues environing appraisal for larning and their possible benefits to instructors and pupils in raising schoolroom attainment. In 2008 the DCSF published The Assessment for Learning Strategy which presented the characteristics and possible benefits of formative appraisal as shown in the image below ( DCSF, 2008:5 ) . It seems that there is now a consensus in many educational circles that assessment for acquisition is one of the most important, ways of raising attainment within schools. The purpose of this paper is to reexamine and critically analyze some of the most important grounds that has been gathered sing formative appraisal, and whether it warrants the focal point that is now being placed upon its usage by instructors and pupils in our schoolrooms today.3. Ethical motivesThe intent of this literature reappraisal is to analyze and measure the efficaciousness appraisal for larning schemes on bettering pupil attainment, and as such is designed to hold a positive impact on instruction and acquisition pattern, guaranting that learning and assessment clip is used every bit efficaciously as possible. As such, there are improbable to be any negative or harmful effects as a consequence of this paper. In its Ethical Guidelines for Educational Research BERA province that educational research aims to ‘extend cognition and apprehension in all countries of educational activity and from all positions ‘ ( 2011: 4 ) , and this paper will try to run into these hig h purposes. In conformity with the BERA guidelines attention will be taken, when reexamining surveies, to guarantee that the consequences are non used in any manner other than was intended by research workers, and that was made explicit to participants so as non to encroach upon the footings of voluntary informed consent, right to retreat and privateness afforded to them in the original surveies. The paper will see the context and methodological analysis of each research survey, and will merely include those which are deemed to run into the high ethical criterions laid out by BERA ( 2011 ) in their Ethical Guidelines for Educational Research.4. MethodologyChiefly quantitative research was considered and collated, across a assortment of instruction platforms, and in a assortment of parts of the universe, and so the research has been analysed harmonizing to the undermentioned standards, in order to help choice and reading: Focus – What was the intended focal point of the research? Context and coverage – Where was the survey undertaken? At what degree of instruction? How large was the sample size? When was the research completed? Where was the research undertaken? Perspective – Is at that place impersonal representation of the information or is at that place any prejudice toward a specific result? Methodology – How was the research conducted? Audience – What was the intended audience of the research? Findingss – Are the findings important and can they robustly support the decisions drawn? Impact – What is the impact of the survey and is it relevant to the reappraisal? Restrictions – What limitations or lacks exist in the research? Areas for future development – Does the research lead to farther countries that can or necessitate to be researched in future? Adapted from Randolph ( 2009 ) . Due to the sheer figure of surveies into the effects of appraisal for larning The trouble in executing this reappraisal was in choosing the most appropriate plants and research surveies that have been conducted and written to this point, and besides in collating the findings suitably. Student patterned advance and attainment can besides be measured in assorted ways, but an effort at synthesis has been made in order to supply the reader with utile and robust informations to back up the decisions of the paper. The undermentioned subdivision reviews the literature that was selected utilizing the above methodological analysis. The surveies chosen were all based on quantitative comparings of larning additions, and for being strict in utilizing pre- and post- trials and comparing of experimental with control groups. It is non implied, nevertheless, that utile information and penetrations about the subject can non be obtained by work in other paradigms.5. Literature ReappraisalIn this subdivision summarised histories will be presented of research which was selected and reviewed harmonizing to the standards outlined in Sections 3 and 4, and which illustrate some of the chief countries and issues involved in research which aims to procure grounds about the effects of formative appraisal. The first undertaking considered was a undertaking in which 25 mathematics instructors from Portugal were given developing in assorted methods of self appraisal during a 20 hebdomad educational class, which they went on to implement into their instruction pattern with 354 pupils aged between 8 to 14 old ages old ( Fontana & A ; Fernandes, 1994 ) . The students of an extra 20 instructors, who were taking a different class in instruction, acted as the control group. Both of the groups were given pre- and post- trials to find their degree of mathematics achievement, and both spent the same sum of clip in category on the survey of mathematics. Both groups showed important additions over the period, but the experimental group ‘s average addition was approximately twice that of the control group ‘s addition. The chief focal point of work was on regular self-assessment by the students, which involved learning them to develop a degree of apprehension of both the acquisition aims and the appraisal standards, giving them chance to take larning undertakings in which they had an involvement and utilizing undertakings which gave them the ability to measure their ain acquisition results. This research showed robust grounds of attainment additions when utilizing formative appraisal schemes. The writers of the survey reflected that extra work was required to look for long-run results and to research the comparative effectivity amongst the assorted techniques employed in together and in isolation of each other. In this survey the two outstanding elements found were the focal point on self-assessment and the execution of this appraisal. It was non conclusive that one or other of these characteristics, or the combination of the two, was responsible for the additions that were found. The 2nd illustration had its beginning in the thought of command acquisition, but departed from the mainstream political orientation in that the writers of the survey began with a belief that it was the frequent testing that would be identified as the chief ground for the addition in the acquisition accomplishments reported for this attack. The undertaking was an experiment ( Martinez & A ; Martinez, 1992 ) , in which 120 American college pupils in an introductory algebra class were placed in one of four groups, two experimental and two control groups. The experimental group were tested three times every bit frequently as the control group throughout the class and the consequences of a post-test showed a important public presentation addition for those tested more often over the less often tested control group. It could be questioned as to whether frequent proving truly constitutes formative appraisal and this inquiry would necessitate to measure the quality of the teacher-student interactions sing trial consequences and on whether trial consequences really could be considered as representing formative appraisal in the sense of it taking to step ining action taken to shut any spreads in public presentation ( Ramaprasad, 1983 ) . The 3rd survey reviewed here was involved formative appraisal schemes used in the instruction of kindergarten kids who were aged 5 ( Bergan et al. , 1991 ) . The writers of the survey held a thesis that focused attending to the early acquisition of basic accomplishments is indispensable for kids. The undertaking involved 838 kids drawn from largely disadvantaged place backgrounds in the USA. The instructors of the experimental group designed and carried out a measuring and planning system which required an initial appraisal input to be able to inform and act upon instruction pattern at the single degree, and further diagnostic appraisals to invariably supervise advancement and accommodate the instruction and larning throughout the 8 hebdomad period of its class. The instructors used chiefly the observations of accomplishments to measure advancement and attainment. At the decision of the survey, result trials were so compared with the initial appraisals of the same accomplishments. An alysis of the information showed that the experimental group achieved significantly. It is of import to observe, nevertheless, that of the control group, on mean 1 kid in 5 was referred as holding peculiar larning demands and the corresponding figures for the experimental group were 1 in 17 and so this may bespeak an country of failing in the reconciliation between control and experimental groups within this survey. Another illustration of research in this country involved work to develop an inquiry-based in-between school science-based course of study and was conducted by Frederiksen & A ; White ( 1997 ) . The learning class focused chiefly on a practical enquiry based attack to larning within a designated country of scientific discipline, and the work included 12 categories of 30 pupils across two different schools. The categories were taught to a strictly constructed course of study program in which scientific issues were explored through practical experiments and computing machine simulation, utilizing an enquiry rhythm theoretical account that was made explicit to the pupils. The work was carried out in collaborative equal groups, with each category being split into two halves. Half of each category acted as a control group utilizing parts of the lessons for the general treatment of issues environing the subject, whilst the other half acted as the experimental group and spent the same clip on structured collaborative treatment, designed to advance brooding appraisal, utilizing techniques such as self appraisal and peer appraisal of category presentations. All of the students involved in the survey were given the same basic accomplishments trial at the beginning and the same station trial to mensurate attainment and advancement. On the result tonss, the experimental group showed a important overall addition ; nevertheless, when the consequences were compared to the initial pre-tests it was found that pupils who ab initio scored lower, saw the biggest additions from the formative appraisal schemes implemented in the survey, with the highest ability pupils betterment was less pronounced. Amongst all the pupils in the experimental group, those who showed the best apprehension of and ability to implement the ego appraisal processes achieved the highest tonss.

IPad in India Research Paper Example | Topics and Well Written Essays - 750 words

IPad in India - Research Paper Example s most advanced economies in terms of communication as the country can boost of the presence of some of the world’s largest communication companies. The product use pattern in India is highly consolidated with global usage pattern. What this means is that the people of India adjust themselves to product patterns as it applies to other parts of the world where most products are manufactured. Because of the influence that globalization has on product use pattern in India, consumers in most urban parts of India prefer sophisticated product features just as exists in manufacturing origins like America and Europe. Retailing is a major source of employment for most people in India (Bultez et al., 2009). Because of this, there is several retail shops scattered all around the country. Most of these outlets are however filled with basic electronic and technology products such as computer parts and mobile devices. Quite recently, the use of social media has come to dominant the medium of advertisement in India. There is also the use of sources like televisions, which has the highest patronage and reaches (Card, 2009). Billboards, radio advertisement, posters and newspaper advertisements are all popular. This section of the paper has been dedicated to looking at India as a potential and viable market destination for iPad products. It has been established that globalization is fast catching up with the people in India and so they seem highly advanced with the use of technology tools including mobile devices like the iPad. Patrons in India would want to purchase the newest and latest releases on the international market, as and when they are launched. India believes in organized market and so deals less with middlemen. The use of multiple forms of media has been identified to be the most effective way to reach out to a larger population of potential customers (Stern, and El-Ansari, 2002). This means that the electronic and press media will all be used. Due to the

Book Review Essay Example | Topics and Well Written Essays - 1750 words - 3

Book Review - Essay Example Whats more important, Heckel says, is understanding how the strategies and approaches used in Alexanders time are still the same today, after you make allowances for changes in technology. "Field Marshall Mongomery thought that even in the twentieth century the fundamental principles of war had not changed since ancient times" (ix). Heckels book is designed to argue against the hero worship of Alexander the Great and to move away from the investigations of his personality in order to look more objectively at his actual accomplishments and defeats. Heckel is an appropriate person to have written such a book because he is a professor in the department of Greek and Roman studies at the University of Calgary. He has studied Alexander the Great for a long time and has written several books about him. He is also on the board of dedicated newsletters regarding this time period and he has helped with translations of ancient text about the time of Alexander the Great. This goal of providing a realistic overview of Alexanders accomplishments and their importance to todays leaders is carried through the major chapters of the book. The book is organized into nine major chapters, but they are not necessarily the chronological sequence one might expect for such a book. Heckel starts the book with a preface that explains his primary goal in writing the book and then provides an extensive timeline graph of Alexanders life and some maps that show the growth of his empire. This is finally followed by a generalized introduction to the historical figure he discusses as well as why Alexander is considered so great for todays leaders. In establishing the context leading up to Alexander, Heckel continues to relate events to similar events today. An example of this is when he says, "The extent of Persian intervention is doubtless exaggerated, but there was

Procurement Assignment Example | Topics and Well Written Essays - 500 words - 1

Procurement - Assignment Example erefore, the outdoor sports stores REI might try to use certain strategies at the time of selecting the sources of supply, suppliers, market place and competition. Sources of supply: in order to satisfy the changing needs of the individual, maximum extent of the entrepreneurs of outdoor sport stores REI try to offer best products. Only then, the level of satisfaction rate of the customers might get enhanced thereby amplifying the rate of dominance in the market. However, in order to do so, the entrepreneurs desire to analyze the psychology and perception of the customers through vivid market research and competitor orientation policy. After doing so, the sources of supply are determined by the entrepreneurs of outdoor sports stores REI’s, in order to attract a wide range of customers towards it and to retain them for longer period of time among others (Drummond & Ensor, 2006). Not only this, by market research and customer orientation, the risk of switch over costs might be reduced that may prove extremely effective for the organization in the market among other rival players. Suppliers- as per contracting policy, the suppliers might be selected after signing the document of placing the orders exactly in time and also with exact materials. If the specified time period gets delayed then, the entire order of products might get cancelled along with the contractual document as well. Then, the suppliers may not be offered any sort of orders that might hamper the entire productivity and profitability of the organization. So, the suppliers are selected extremely consciously in order to retain them for longer period of time (Christensen, 2003). Market places- the market places are selected on the basis of the geographical distribution of the area. This is because, if the range of buyers is high, then the rate of sale might also be increased thereby amplifying its total profit margin as well. Similarly, if numerous mass markets, super markets or hyper markets are

International Human Resource Management Essay Example | Topics and Well Written Essays - 3000 words - 2

International Human Resource Management - Essay Example The liberalized economy was responsible for creating a competitive environment which required prompt response in order to control and stabilize the sudden turbulence in the economy. It was crucial from both the perspective of organisations as well as the economy on the whole. Human resource management practices play a significant role in enhancing corporate performance (Som, 2008, p.1278). This report seeks to understand the factors which have evolved the role of the human resource departments in organisations in India, with emphasis on the labour laws in organisations. A discussion has also been provided pertaining to the system of education and training, trade unions, the system of collective bargaining and employer organisations. The project also speaks of the present trends and patterns of the human resource management practices in India. It provides a number of data and case studies of different organisations in the nation which highlights the different approaches in HRM. In thi s regard, the project also discusses the various problems and issues that organisations in the nation have been confronting with. Current patterns and trends in the approach to HRM in IndiaThe context of organisational success in India remains deeply rooted in the nation’s history and culture. The value system in society enriched with respect towards elders, the joint-family system, the trend of future savings as well as the British rule in India have impacted the development of the workplaces in India. The large agrarian society embeds the culture of hard work, labour dignity and the concept of sharing of responsibility which accounts for the key components of success of the firms in India. The nation’s democratic governance has enabled the policy makers and financial institutions for setting the foundation for the country’s success (Websu-kat, 2008, p.1). One of the most important points worth mentioning is that there have been huge investments made by the Gov ernment of the nation in the field of education and population control. Great investments coupled with assistance from the developed nations of the world have been the major factors in creating the nation’s value propositions in the international market. Together with its own set of strengths and weaknesses the nation is identified as one of the leading emerging economies in the world. It also has entered into trade relations with a number of nations in the world (Websu-kat, 2008, p.1). Few of the major determinants which make the Indian HRM different from the rest of the world are s follows: The culture in India is rooted deeply in its collective values which provides a tendency of maintaining collaboration in the place of

Investigate the impact e-commerce has on SMEs (Small and Medium Essay

Investigate the impact e-commerce has on SMEs (Small and Medium Enterprises) and explore the perceived benefits gained by operating online - Essay Example There are four major categories of e-commerce, namely, Business-to-Business (B2B), Business-to-Consumer (B2C), Peer-to-Peer (P2P) and Consumer-to-Business (C2B) (Rayport & Jaworski, 2003). In addition, there is also government involved in some instances, so that there are actually three parties in such cases. This makes the total number of categories equal to nine; however, it is often omitted due to rarity of such situations ever arising (Schniederjans & Cao, 2002). Quite clearly, electronic commerce enables a two-way communication between various ports involved in a financial transaction. The history of online business can be traced back to that of the invention of World Wide Web, although, it was the least important of all causes that operated behind the invention of the latter (Chan, Lee, Dillon & Chang, 2009). In fact, it was only when researchers were contemplating different areas where the new invention could prove to be beneficial, that the concept of introducing electronic commerce was paved (O’Regan, 2008). The Internet is a common platform for a large quantity of information. Not only has it helped to make communication faster and cheaper, but has also facilitated in building up of a large database including different hardware and software sourced in different networks. This was one of the primary features of Internet that attracted firms from all over the world to try their hand in e-commerce (Schniederjans & Cao, 2002). However, as its use became more and more popular among the firms and their customers, more benefits of using the technology started peeping out. Two of the key advantages of adopting electronic commerce in making financial transactions are – reduction in the cost of accomplishing transactions and enhancing productivity of the firms. Introduction to online technology has helped in lower recruitments and lower cost of maintenance indicating a reduced cost of

Controlling Carbon emissions Essay Example | Topics and Well Written Essays - 750 words

Controlling Carbon emissions - Essay Example Carbon sequestration is a component of CCS (carbon capture and storage). CCS aims at capturing carbon dioxide, transporting it to the place of storage and finally ensuring it is safely stored. Of all the available storage options, carbon geosequestration may be the most viable. This is because the process of geosequestration is characterized by ability to handle large volumes of gases at long periods of time. The process of geosequestration has not been commercially proven to be viable. However, it has been applied in processes of extraction oil. Carbon dioxide gas is injected into oil reservoirs. It pushes the oil up due to pressure improving the rate at which oil is flowing out. Carbon dioxide remains in the reservoirs hence, it is stored (Metz, B., Davidson, O., Swart, R., and Pan, J. 153). The process of carbon sequestration is being investigated in several parts of the world. Demonstrations are being undertaken to determine how safe and feasible this process is. The oldest demon stration has been operation since 1996 (Goulder. and Mathai, 36-37). This is the Sleipner project which store approximately 1 million tons of carbon dioxide annually. Canada has the largest project (Weyburn project) of carbon sequestration which stores about 1.5 million tons of carbon every year in its process of oil extraction. ... and Mathai, 38). Cost of Carbon Sequestration High costs pose a great challenge to carbon sequestration. It is estimated that a ton of carbon dioxide costs more than 30 dollars to sequestrate (Grubler, Nakicenovic, and Nordhaus, eds. 112). There are great technical difficulties in reducing these costs given current levels of technology. There is technological knowhow and mechanisms of separating carbon dioxide and hydrogen. However, the capital and costs of operations are quite high. This is mainly because these technologies are preferably applied in fossil fuel combustion. There are is need for more research and development in this field in order to reduce the costs of carbon sequestration. Costs of mitigating leakages of carbon dioxide form the ground are also very high. If this gas’ concentration is stabilized at double preindustrial levels, a 1% leakage is tantamount to around 850 billion dollars annually up to 2095 (Kauppi 98).therefore, a leakage of around 1 percent or l ess poses an intolerable transfer of cost to future generations. However, there is no empirical evidence that 1 % or less carbon dioxide is leaked from reservoirs. This further increases the uncertainty of costs meaning that the economic burden of carbon sequestration might even be higher than anticipated (Kauppi 105). Potential problems of carbon sequestration There are three main problems of carbon sequestration. These are; Storage security, heightened energy consumption and lack of large-scale practicality. Storage security involves the potential danger of storing carbon dioxide at very high pressure levels. Any technology used in injecting carbon dioxide is susceptible to human errors. Such an error would cause loses in property worth millions and thousands of

Nevada &import fossil fuels Essay Example for Free

Nevada import fossil fuels Essay I do not think that importation of fossil fuels can sustain the way of life of people Nevada for longer period of time. Firstly, the production of fossil fuels, as well as its use, has environmental disadvantages. As Nevada uses this kind of energy source, people will suffer from different ailments caused by the carbon dioxide produced while converting fossil fuel into energy. What is the use of energy if people will suffer from unhealthy environment? Secondly, fossil fuels take millions of years to be produced and it is non-renewable. Sooner or later, the sources will be depleted and the need to look for alternatives is a must. Second, what things do you think the state government can do to reduce dependence on fossil fuels? To reduce dependence on fossil fuels, the state government may try to pass policies that will encourage investors to create infrastructures that will be home to plants of renewable sources of energy like wind, solar, geothermal, nuclear and others. Third, identify 3 conservation techniques that we can do immediately as individuals to help reduce our dependence on fossil fuels? To decrement the amount of energy being used, the following are 3 conservation techniques that may be used: 1) Residents of the state should save energy being used at home. Home appliances and equipment should be turned off and unplugged when not in use. Also, if the weather is fine, they may not use their air-conditioning units. 2) Commercial buildings in the state should be designed to favor good natural ventilation and lighting. 3) Instead of using energy-burning vehicles in going to near places, people may try walking or riding bicycles. Finally, admit to whether you actually utilize any of these conservation methods! The aforementioned conservation methods are very practical. I utilize those methods without such a big effort. In simple ways, we can help the state reduce dependence on fossil fuels.

Violence Is A Feminist Issue Sociology Essay

Violence Is A Feminist Issue Sociology Essay Violence against women and children has always been a concern for women movements. Violence within the family set-up was seen as a social problem and this was recognized by women rights movements who acted as catalysts in the 1870s for human rights (Costin et al., 1996; Gordon, 2002). In the early 1900s, feminism was an original expression of women advocates who were campaigners of right to life and right for women to vote in the United States and the United Kingdom. Later on in the 1970s, the meaning of feminism was changed by liberals in order to have a representation of people who were in favour of abortion and similar roles for women in the society. My purpose in this essay will be to define and problematise key concepts used such as violence, feminism and patriarchy using various definitions given by key authors. My main focus in this paper will be to discuss violence against women and demonstrate that violence is a feminist issue by examining radical feminist arguments around p atriarchal violence against women. I will also argue that violence is not only a feminist issue basing on the violent experiences men go through in a human rights perspective then critically analyze the findings. Violence to start with has been defined in various ways by a number of authors. According to Martin Luther Kings (1964), Violence is immoral because it thrives on hatred rather than love. It destroys a community and makes brotherhood impossible. World Health Organization (WHO) defines violence as the intentional use of physical force or power, threatened or actual, against oneself, another person or against a group or community that either results in or has a high likelihood of resulting in injury, death, psychological harm, maldevelopment or deprivation. This kind of violence as described by WHO, could be self-directed, interpersonal or collective kind of violence. Stanko (2003) states that what violence means is and will always be fluid, not fixed; it is mutable (2003: 3). For the purposes of this essay, I will use Salmis (1993) definition which states that violence is any avoidable action that constitutes a violation of a human right, in its widest meaning, or which prevents the f ulfillment of a basic human need (Salmi 1993, Chap 3). Feminism on the other hand according to historian and activist Cheris Kramarae (1991), is the fundamental idea that women are human beings and as a movement, it advocates for womens rights where they live on equal terms with men and no discrimination is put upon them by the law or their culture. In general terms, feminism can be described as a movement for social, cultural, political and economic equality of men and women. It strives for equal rights for women by promoting campaigns against gender inequalities. Feminism has had several historical waves which have stated various rights of women over time. The first-wave feminism which came between the 18th Century and the World War II aimed at ensuring that women had basic civil rights such as voting and owning property. The second-wave feminism started at the end of the World War II until the 1980s when the amendment of the equal rights was defeated. Its main agenda was to campaign for equality between both women and male sexes (Rosen, 2000) by trying to pass the Equal Rights Amendment and also protect the womens reproductive choice. The last wave was the third -wave feminism which wanted to seek equality for all women form racial justice, class oppression to Lesbian, Gay, Bisexual and Transgender rights. Liberal, radical and cultural feminism are different kinds of feminism which seek for various rights for women, these will be discussed at a later state of this essay. For the purposes of this essay, I will also discuss patriarchy. Patriar chy in general is described as a system in which men have power over women. According to Renzetti Curran(1999), patriarchy is a system of social stratification, which means that it uses a wide array of social control policies and practices to ratify male power and to keep girls and women subordinate to men (1999: 3) . Violence is a feminist issue Feminism has played a major role in effecting the social changes in the Western society and this has resulted to giving it more attention. Some people see feminism as an acceptable form of fighting for women rights while others look at it as a destroying factor of traditional gender roles in the society in which some feminists say that these roles are used to oppress and silence women. The feminity and masculinity of human beings has been challenged by radical feminists as mutually exclusive and biologically determined categories. Radical feminists seek to eradicate feminity and masculinity characteristics restricting womens competences and reinforcing male dominance. While sex differences are linked to biological differences between male and female, gender differences are imposed socially or even politically by constructed contrasting stereotypes of masculinity and femininity (de Beauvoir, 1970: 258). Radical feminists consider patriarchy as the root cause of social problems such as inequalities, oppressions, and injustices indicating that oppression of women came from the underlying bias of a patriarchal society. These feminists argue that patriarchal violence against women keeps women subordinate, oppressed and unequal to their male counterparts. The term violence against women according to the declaration of the United Nations Fourth World Conference on Women in Beijing in 1995 means any act of gender-based violence that results in, or is likely to result in, physical, sexual or psychological harm or suffering to women, including threats of such acts, coercion or arbitrary deprivation of liberty, whether occurring in public or private life. In the late nineteenth and early twentieth centuries, patriarchy was mainly used to describe the power of fathers (patriarchs) within families and according to Fredriech Engels (1884) and Max Weber (1922) family-centered patriarchy was imita ted in the economic and political dominance of men in society. The broader system of family centered patriarchy was called patrimonialism by Weber. Radical feminists such as Brownmiller (1975); Griffin (1971); Millett (1971) and Mitchell (1971), argue that the greatest capacity for male violence against women is linked to the origin and nature of patriarchy and that violence is a something that men use to control and maintain their dominance. Brownmiller (1975) and Mitchell (1971) believe that for men to act violently there is an existence of dissimilar level of physical strength between sexes. On the other hand, Millett (1971) and Griffin (1971) denote that there is a difference on how the two opposite sexes use violence which is influenced by culture and current technological developments. It has been assumed that all men are capable of being violent and that all women are submissive. The aim of Radical feminists has been to determine individual identity; free language and culture from the masculinity seize, and re-organize the power of politics, determine the significance of human behaviour and challenge what is valuable to i ndividuals. Mandell (1995) argues that radical feminists believe that unless the notion of sexuality is reformed and rebuilt, womens image and representation will always be subordinate to men. According to Heywood (2003) Women are subordinated as a sex that is subject to pervasive oppression and not as individuals who happen to be denied rights or opportunities (2003:254). Radical feminists have raised the shortcomings of individualism as the basis of gender politics and this has resulted to ignoring the structural role that patriarchy plays. They have received criticisms from Marxist feminists for completely ignoring the basis of patriarchy which happens to be historical, materialistic and economic. At the same time, Alison Jaggar in Feminist Politics and Human Nature (1971) states that social organizations determine gender differences in the society and so women should be in control of their lives. Jaggar (1971) critiques radical feminists for not recognizing reasons that brought about patriar chy and its structures. Violence is not only a feminist issue Men continue to experience domestic violence within the society and even though many of them do not come out to report about the abuse, the issue is still a human rights matter that has to be addressed. In this essay, I will be interested in exploring the human rights perspectives and compare them with the feminists ones in order to come up with an argument that covers both sides of gender violence. Stanko (2006) argues that gender is more that just being male or female. Many people only view gender as a psychological and social system of reference. According to Stanko (2006) the work of feminists on domestic and sexual violence clearly explains the criminal harm against humanity as a justification to freedom of behavior in close relationships. Feminists insist on dealing with violence as ordinary and everyday activities in womens lives whereas human rights activists follow legal dimensions that address the needs of each and every individual in order to enjoy the conditions that call for a decent life. Stanko (2006) continues to state that in domestic settings, mens experiences of sexual and physical violence should be treated as similar to that of women. For a very long time, criminology as a discipline has portrayed womens use of violence against men as normal (Klein, 1973). Human rights, according to Merry (2006) promote equality, individual choices, individual autonomy and secularism. Gender violence which includes violence against women is a violation against human rights and as Merry argues, it is deeply established from the cultural and religious beliefs. Very often, the communities that commit acts of aggression resist change. Womens human rights are violated in a number of ways and many a times, the violation of womens rights is mainly by the fact that they are female and are abused on the basis of their gender. Many people have argued that feminism has been re-shaped by the fact that the last decade has seen major changes in terms of labelling womens rights as human rights (Walby, 2002). Historically, women as both victims and offenders have had many disadvantages in the eyes of the law and men have dominated in each aspect from politics to domestic settings. Theorists such as Copelon, (1994) and Roth (1994) have argued that in order to disclose the usefulness of human rights for women, public and private divide relating to violence against women has to be challenged. Comparing feminist with human rights perspective, it is clear that in reference to the terms of the Universal Declaration of Human Rights; International Covenant on Civil and Political Rights; International Covenant on Economic, Social and Cultural Rights; Convention Against Torture and Other Cruel, Inhuman or Degrading Treatment or Punishment; and the Convention on the Elimination of All Forms of Discrimination against Women, women enjoy the same rights, freedoms and autonomy as men. Feminism has been known for contending for gender equality and bringing to an end the gender based discriminations against women. Most feminists do not agree to the fact that men are equally oppressed as women and they insist that equality between sexes would make the society a better place. While feminisms agenda is to campaign against gender inequalities and strive for equal rights for women, human rights motives provide the general basic fundamental rights which each human being is entitled to. Femin ists agree with the fact that human rights provides rights for all human beings and addresses their needs but they claim that human rights does not include cultural diversity and gender perspectives thus limiting its interests. Various feminists argue that some of the womens rights have been neglected and have proposed that all women rights be included in the human rights protection system considering that the main difference between men and women is the biological otherwise they all have equal rights. Analysis It has been argued that feminists of the second wave especially those in the USA between 1970 and 1985 focused mainly on violence against women because this violence resulted in to a patriarchal system which gave explanations to the biological difference between men and women. According to an article by Martinez (2011), the social and sexual control of women by men in patriarchal societies was linked to the use of violence against women and the second wave feminists contend that domestic violence is associated with the fact that men are more powerful than women , there are biological differences between men and women and that it is men who commit acts of violence against women. Due to the cultural and religious norms that people belief in, many womens rights are violated in family set-ups and this has made human rights activists change their way of thinking in order to make an impact to the society. In reference to the Working Conference on Womens Rights as Human Rights held in Dublin (1997) and the discussions in this essay, it is clear that feminism and human rights have several differing components but they both have a common world view. In the Western society, feminism has become popular because of the social changes it has brought about although this has not passed without critisms. It has been noted that some feminist movements have invaded on the traditional gender roles which has harmonized the society in the sense that women have been silenced and oppressed. At the same time, there has been a massive negative impact on men due to the fact that a number of advocates for mens rights claim that they have been oppressed by the social changes and legal reforms taking place for example, the law favouring mothers in divorce cases involving custody hearings. It is true some of the men go through domestic violence and other oppressions but statistics show that 11% of men had exp erienced domestic violence compared to 32% of women who actually experienced domestic violence four or five (or more) times more (Walby and Allen, 2004). This means that mens experience of violence is much less that that of women. According to (Walby and Allen, 2004) 89% of women represented all those who had experienced incidents of domestic violence 4 or more times. Male dominance has promoted the idea in the society amongst women that they are more superior thus creating a power gap between men and women. Patriarchal society has been identified by the existence of men whose thinking and ideas are influenced by their cultural norms. The patriarchal social structures according to Johnson (1997) Â   are male dominated, male centered, societal and personal attributes are associated with men and they are valued for their ability to put things in control unlike women who have no control over anything. It is evident that these factors have contributed in a big way to domestic violence and other kinds of women oppression and has driven most feminists to fight for equity and demonstrate the importance of women in the society. Evidence has also shown that violence is also a human rights issue with the arguments that the human rights activists protect the rights of all human beings against violence and any sort of abuse. Despite the fact that human rights activists are doing a good job, there has been a big conflict between human rights activists and feminists in addressing violence issues especially those affecting women. In a paper presented by Krishna Mallick (1998) at the World Congress of Philosophy in Boston on the common ground of feminism and cultural Relativism in Human Rights Discourse, feminists have argued that gender and culture must be included in the human rights systems because human rights in itself should incorporate all human beings rights irrespective of gender and culture. According to Mallick (1998), feminists recommend that human rights framework be revised in order to consider the differences like the reproductive and sexual anatomy rights that exist in a woman. It could be argued that both feminists and human rights activists play a major role in ensuring that violence against women is addressed despite the fact that both sides criticize each other. Much of this essay clearly indicates how feminism has effected changes in the society in fighting for women equal rights although men were not left behind in the human rights discussion. I will conclude this essay by indicating that that violence is both a feminist and a human rights issue and that both can work together to effect positive change on to the society. Conclusion Feminism has received a lot of criticism but that this criticism has failed to account for the extent to which it has played a major role in protecting the rights of a common woman. According to Winston (2012) feminism has been a core movement in protecting women from the storm of patriarchy and historically, these feminists have been able to bring to attention issues that affecting women especially accessing education and also getting jobs in areas where men have been in occupancy for a long time. Morgan (1989) states that it is undeniable that history record of most women acting peaceably and most men acting belligerently to a point where the capacity for belligerence is regarded as an ingredient of manhood and the proclivity for conciliation is thought largely a quality of women (1989:27). It is evident that feminists have helped many women to be self determined and to have legal representation on various issues ranging from domestic to international level. This essay has considered the definitions of violence, feminism and patriarchy, discussion of violence against women and has demonstrated that violence is a feminist issue by examining radical feminist arguments around patriarchal violence against women. I have also stated that violence is not only a feminist issue basing on the violent experiences men go through in a human rights perspective. I tend to think that feminism has helped both men and women on gender issues and its principles. Patriarchy has been challenged and violence against women is becoming a thing of the past through the campaigns that are being undertaken by feminists. It would be important to see human rights activists and all feminists work together in fighting gender and violence issues because violence is not only a feminist issue but also a human rights concern.

An Introduction Bogawantalawa Tea Marketing Essay

An Introduction Bogawantalawa Tea Marketing Essay We are one of the foremost tea exporters who manufacture a diversity of own label and private label products from the teas manufactured in own estates situated in the Golden Valley of Bogawantalawa. We control some of the premium High Grown and Low Grown Tea estates in the world manufacturing over 11 million kg per year. We present garden fresh teas at a cost efficient price and every consumer who works with us will have a exceptional occasion of dealing direct without going through middle men. In Sri Lanka Bogawantalawa is a tiny city in (Central province). It is situated at 1514 m elevation higher than sea level in the country. Located Bogawanthalawa is very well-known for its Tea estates among the country. a lot of key companies operate around the tow Majority of tea estates of the area is managed by a company called Bogawantalawa Tea Estates Ltd. Bogawantalawa Tea Estates is the largest Sri Lankan supplier. Theres a sense of mystique when talking about this valley. Known well over for 100 years, this mist enshrouded, mountain valley is known for its tea of outstanding purity and taste. Sought after by connoisseurs the world over, Bogawantalawa produce a unique blend of tea of unparalleled fragrance, flavor, aroma and sourced from this one single valley, it is meticulously handpicked, and comes to you fresh, from tea leaf to teacup. The Bogawantalawa Valley is a miracle of nature. On one side it is surrounded by one of the worlds most beautiful national parks and wilderness reserves, on the other side it is bordered by verdant mountains shrouded in mist. The ancient name of the Valley, Boghavanthalawa, literally means the plain of the gods. But it was not beauty alone that attracted the first Scottish planters to the Valley, way back in the year 1869. These first generation planters found that the extremely fertile soil and the high elevation were conducive to the production of high quality tea very high quality tea. High mountain winds and the abundant monsoonal rains induce a slower, more concentrated growth in the tea bushes. This in turn brings out a tea that is rich in its flowery bouquet and refreshing in its warm taste. 2.0 Mission Statement Bogawantalawa is a company of resourceful people who share a responsibility and commitment to attain excellence in managing the resource of the company by providing customers with high quality products. 2.1 Current market position In below chart we can identify who are the main competitors for Bogawantalawa Company and what is the current market situation of the company in Sri Lanka. High Price Low Price High Quality Low Quality Watawala Tea Cylonta Tea Lipton Tea Dilmah Tea Bogawantalawa Tea Competition Vs Price 2.2 Four Ps for Bogawantalawa Company Products Currently Bogawanthalawa Company has been mainly produced six major products. Such as Black tea, Green tea, White tea, Herbal tea, Single Estate tea, flavored tea. These products are successfully marketed in the local market and it has started to construct profits. So the company has taken a decision to enter in to a new market with their existing products. By looking at the above positioning chart we can identify Bogawanthalawa has a High quality product for medium price when compared in to the local competitors. Place The company is looking forward to move to India as their new market. So company has identified two main competitors from existing market such as TATA Tea and Hindustan Unilever Limited (HUL). Bogawantalawa Company has sold their product through their own outlets near to factory and also they have in to retail business also through supermarkets and retail shops. Price When comparing to other good brands and existing brands locally we can say that company have priced fairly for the customers. Because company have using high technology to produce the product for high quality. As an impact of using latest technology price has gone little bit up. It will be a advantage, when entering to new market to capture a potential customers company can go for a attractive pricing strategy. Promotion Tea is a product has to promote in different ways than other product. So we can use the media for give publicity first. And also we can use newspapers to give an idea what is this product and quality standards to gain customers trust. And also can have promotional campaigns in that outlets (buy two and get one free) to attract customers first into the brand. (Refer appendix 01 for more details page No 17) 2.3 SWOT analysis for Bogawantalawa Company Once the forces affecting rivalry have been recognized, the company will be in a position to identify its strengths, weakness to overcome threats and cash on the opportunities. Under the SWOT factors I have discussed about the key issues and the opportunities that company can use. (Refer appendix 01 for SWOT analysis for Bogawantalawa Company page No 17 18) 3.0 Market overview India and source of information Company has taken a decision to move in to a new market. Tea industry in India is old about 169 years. It inhabits a significant place and acting an extremely helpful part in the economy. So the company has chosen India as the potential market. Tea is an agro-based product and is subjected to vagary of nature. In the face of unfavorable agro climatic situation skilled in tea growing areas in numerous years, Indian Tea farm Industry is clever to maintain large growth in relative to quantity of Indian tea manufacture during the decade time. In India teas is a major beverage in the country. It also considered as the cheapest beverage among the beverages accessible in Indian market. The tea production  provides profitable straight employment to more workers mostly strained from the  backward and communally poor part of the community. It is also a considerable overseas replace earner and supply significant quantity of income to the country. In India tea plantations mainly situated in rural hills and diffident areas of North-eastern and Southern States. Kenya is fundamentally a CTC tea manufacturing country. While India is face to the competition from Indonesia and Sri Lanka with look upon to sell abroad of orthodox teas and from China with look upon to green tea export, it faces competition from other African countries and Kenya in exporting CTC teas. For India the foremost competitive countries in tea industry in the globe are Kenya, China, Sri Lanka, and Indonesia. Sri Lanka and Indonesia are producing largely orthod ox varieties of tea. China is the foremost producer of green tea to the market. By looking at the factors Bogawantalawa Company has decided to move in to Indian market. Appendix 02-(SWOT analysis of Tea industry in India and PEST Analysis for Indian Tea industry and source of information page No 19-22) 3.1 Special features of the Indian Tea Industry High cost due to high input cost. Low investment in Development Programme. Huge percentage old tea and Low Productivity. No main concern for Scientific Cost Management. Production dependent of agro-climatic conditions. Labour intensive. Product Life is for limited period. Same plant and same agro-practices give variations in quality in different regions. 4.0 Competitor analysis Looking at the Indian market we can identify two main competitors. Such as TATA Tea and Hindustan Unilever Limited. TATA Tea TATA Tea is the biggest perpendicularly integrated tea industry in the globe, from its  agricultural estate activity throughout to its packaging and marketing initiatives. Tata Tea Limited, also known as Tata-Tetley, is the worlds second largest producer and distributor of tea. It also involves in the farming and produce of instant tea and black tea, tea buying, and trade of tea in bulk or value added form. It offers tea mainly under the many brand names such as TATA Tea gold, TATA Tea premium, TATA Tea Agni, Tetley, Kanan Devan, and Chakra Gold. (Refer appendix 03 for SWOT analysis of TATA Tea and internal environment analysis page No 23 24) 4.1 Assumptions The company assumes to enter in to the biggest existing market in India. Because of the high quality company assume that can capture a market soon as they go to the market. Sri Lankan tea is the one of the best Tea in the world so Bogawantalawa Company is a part of it. Company is product is high quality so company assumes that their product is better than to Indian tea when comparing to the competitors. Also assume that company can capture working class of the country because mostly rich people in the country looking forward to have coffee than tea. And company assumes their pricing strategy is better than competitor. And also assume to take over a 10 to 20% market share within the five years time period. In India lot of people prefer tea so can assume demand for tea will remain as the same. 4.2 Objectives Increase the market share 15 to 20% within the five years time. Generate brand awareness within consumer target market and  business target market. Increase the quality with new technology and reduce the price than competitors. The corporation is focused on building value around its  brands to differentiate it from competitors. Improve the distribution through best known established dealers, retailers. Create a publicity operation to build brand consciousness and distinguish products superiority from competitors through emphasizing trade-sales advertising to support delivery approach. Build a long-lasting affiliation with the  buyer and is powerfully positioned in its exacting segment. To improve market share by 4% in the each year. Market share as % 1st year 2nd year 3rd year 4th year 5th year Total Market share Every year by 4% 4% 4% 4% 4% 4% 20% 5.0 Ansoffs Matrix for Bogawantalawa Tea Current Product New Product Current Market Market Penetration- Relationship marketing, industries cafeteria, retail stores, supermarkets. Product Development   Re branded, re packaged products, new flavors, and new varieties. New Market Market Development   Open outlets all over the country, New resellers, new delivery channel, online selling, make popular the brand and the logo. Diversification- Partnership activities, campaigns and knowledge exhibitions and workshops. 5.1 Marketing strategies For product development Pull strategy. Brand awareness. Heavy advertisements. To gain bargaining power of suppler. Pricing strategy Premium pricing strategy. Skim price in Order to gain the cream from the top of the demand curve. High price shall be changed, with a 30% increase as compared to the leading competitor. Product marketing strategies Massive campaigning using the concept of pull strategy. Allocation of advertisement budget at 5% A product focusing on the high class at a high price, thus a creating a niche market segment. Co branding through installation of finlays tea machine at different places in corporate sector or other business. Media campaigning regarding decaffeinated. Free samplings. Slowly but surely open outlets in other parts in the country. (Refer appendix 04 for more details on marketing strategies page No 25) 5.2 Target market Daily tea drinkers Offices (government and privet sector) Retail shops, resellers and supermarkets Restaurants, hotels and guesthouses Target market Portfolio Matrix for Bogawantalawa tea High High Business strengths Industry/ Market Attractiveness Low Low Hotels, Restaurants Daily tea drinkers Retail shops Supermarkets Offices 6.0 Porters Five Forces Industry rivalry à ¢Ã¢â‚¬  Ã¢â‚¬Ëœ [High] Low switching costs. There are approximately700 tea companies in India hence there is intense rivalry amongst them. Market is dominated by a large number of unorganized players. Industry growth is slow. Bargaining Power of Buyers à ¢Ã¢â‚¬  Ã¢â‚¬Ëœ [High] Not much product demarcation in terms of taste also low switching cost. There are a large numbers of buyers purchasing the manufactured goods. Buyers purchase a huge quantity of the industrys total production. The bargaining power of buyers is extremely high as the buyers have numerous options on hand. Bargaining power of suppliers à ¢Ã¢â‚¬  Ã¢â‚¬Å" [Low] There are substitute like coffee available. Suppliers product creates low switching cost. There are a large number of produces of tea in India. Threats of substitutes à ¢Ã¢â‚¬  Ã¢â‚¬â„¢ [Moderate] Substitutes coffee, cold drinks, fresh juices Existing customers are loyal The existing products quality and performance may be better. Substitutes price may be lower. As there are so many players in the industry a price war is unavoidable. Threats of new entrants à ¢Ã¢â‚¬  Ã¢â‚¬Ëœ [High] Encouraging government policies like food and beverages act. Large untapped rural markets for branded tea segment in rural India and Indian tea in global markets. 6.1 Porters Strategic Matrix Low cost High cost Narrow Broad Competitive Scope Source of competitive advantage Cost Leadership Differentiation Bogawantalawa Company Cost Focus Differentiation Focus Bogawantalawa Company chooses the Differentiation strategy because it involves creation company goods unlike from and more smart from competitors. Company do this depends on the accurate nature of tea industry and of the products and services themselves, but will naturally involve durability, also brand image, functionality, support and features that companys consumers value. To make a winner of a Differentiation strategy, companies require, Good research, development and innovation. The ability to deliver high-quality tea products. Effective sales and marketing, so that the market understands the benefits offered by the differentiated offerings. 7.0 Branding Strategy Make Your Global Brands Local Use Local Brands to Establish a Market Presence Grow Your Own Local Brands When Possible Recognize That Brands May Mean Something Completely Different Address the Liabilities of Global Brands Increasing customer loyalty Contribute to unproductive expenditures in operational areas that contradict what company brand stands for Company can modify ads, but the fundamentals of slogan, logo, and color need to basically look the same. Make small changes over time so that consumers wont get puzzled and lose the product. After all, if company change ad too much and consumers dont recognize it, then company just lost all of the good will, appreciation, and trust that company have built up with branding strategy over time.  If company does want to make huge changes all at once, then company wants to tell consumers about it. Company will need to momentarily increase advertising budget so that company can keep consumers educated, and not lose them. Company might consider a direct mail campaign, or television advertisements etc. company will want to change them regularly because if not it will get really bored with the branding strategy. Until the consumer is serious about making a purchase, they wont really pay close concentration to ads. Company will feel familiar to them because they have seen ads 100 times, but only when they are ready will they really read it. Same old boring advertisement will not bore customers. Do not change the overall look and feel of ads unless you dont get the sales as company expected. (Refer appendix 05 for Brand Positioning Matrix page No 26) 7.1 Positioning Statement A brands position refers to its place in the customers minds. Positioning creates a unique space for a brand, and succinctly articulates the position to the brands core target audience. The company wants to make customers mind if goes to make a tea, that time remember what the tea there is using. Bogawantalawa Company theme is quality tea for everyone they have target the audience who loves the tea can use Black tea and who willing to reduce the weight can use green tea.etc. 7.2 Product Strategy Product strategy based on the most current company and product vision. Product differentiation strategy when company and competing firms offer a product that fulfills the same need. In a product-differentiation strategy, company goal is to put distance between your product and competitors product. Essentially, competitor sells tea A, but you Sell tea B, in company strategy, company need to produce tea B so that tea lovers find Bogawantalawa tea to be superior to companies competitors. price-based product strategy, the goods is designed according to such things as cost-plus pricing that where company set the price of the product at the production cost plus a specific profit margin, value-based pricing that where the price is derived according to the products value in relation to competitors products, and target-return pricing that where you set a price in order to receive a certain profit return. Market share Market growth rate Low High Low High Product strategy Boston Matrix Star Question mark ? Cash Cow $ Dog By doing a market survey can find how products come to the BCG matrix. After looking at the matrix cash cow products and star products will be marketed. 7.3 Pricing strategy The point is here Bogawantalawa Tea Company cannot set a price that is too high because competitors will attract by potential profits and will follow by a lower price. After having taken all the important factors into consideration, there five price level fixing seem appropriate. (Refer appendix 06 for more details on pricing strategy page No 27) 7.4 Distribution strategy (Place) Tea will be distributed by these channels; supermarkets, independent food stores, convenience stores, multiple grocers, Bogawantalawa outlets and direct sales. (Refer appendix 07 for more details on distribution strategy and the action plan for five years page No 28) 7.5 Promotion strategies Promotional activities will convey that the clear massage of Bogawantalawa Tea is a healthy drink for daily tea drinkers, sporty and young and any generation who simply enjoy taking care of the body and the pure taste of a tea. There are some product promotional strategies such as TV advertisements, Radio, Magazines, outdoors, personal selling, public relations and publicity. (Refer appendix 08 for more details on promotional strategies page No 29) 8.0 Assumed budget and Risk management Risk management involves assessing and quantifying business risks, then taking measures to manage or reduce them. Its purpose is to generate ideas and promote good practice for those involved in the business of managing risk. All too often assessments of risk are crudely made and the consequences of getting things wrong can be serious, including lost opportunities, loss of business and loss of reputation. Administration the competitors in the market also will be an additional risk. This can be prevented by providing different and more quality products to the customers. Then the customers will not try to move towards the competitive companies in the market. And also Market Risk includes interest rate risk, foreign currency risk, and investment portfolio risk. Interest Rate Risk is the risk of financial loss from changes in market interest rates. As strategic risks we can say that, Governance Risk is the risk of having an inadequate structure or body to make effective decisions. Budget By having a budget companies can allocate the resources as they wanted. And also budget will help for the company to have an idea about potential expenses and fast expenses of the company. (Refer appendix 09 for assumed Budget page No 30) 9.0 Conclusion In this report included a five years marketing plan for Bogawantalawa Company. In this report, I have discussed about how Bogawantalawa Tea industry willing to move to new market in India and how to use suitable strategies and how to market the product in very competitive environment. For get to know about environment I have done a research on competitor SWOT, PEST analysis to get a better understanding about the environment. Also I have use some theoretical matrixes to get a clear idea how the markets moves and what are the products that we should market. And also I have discussed about pricing and better promotional strategies that company will find comfortable at last I have given some recommendations that would help the Bogawantalawa Company for potential achievement and capture market share in five years time. 10.0 Recommendations As recommendations for potential success we can suggest that Increase number of service outlets, In recent times there have been numerous tea and coffee shops bounce up in cities like Mumbai, Delhi, Bangalore etc Tea house shpul beset up in a similar fashion and premium quality teas should be served at these outlets. And also strategic alliance, Tie up with own range of five star hotels to supply premium quality tea also with lower end three star hotel and also local eateries. Tie-up with airlines, caterers etc to promote Bogawantalawa tea to the market. By tie up with these companies it will easy to build relationship with corporate customers and build a good customer relationship and also make popular the tea through them. And also own depots, To start own depots of Bogawantalawa Tea so that they can sell loose tea thus reducing cost of packing which will also reduce the Vat additional charges. Thus masses from lower income group would be effectively targeted. And also Launching of flavored teas bamboo cups in china bring it to India too. Launching of more flavors in India. And also Increase profit margins for retailers to achieve higher sales volume as they are the main influencing factors in lower income group people. And also providing a bundle pack like a small tea sachet free with 100 grams pack of  biscuits. 11.0 Reference Johnson, G, 2008. Exploring Corporate Strategy. 5th ed. Prentice Hall: Financial Times. Bohlander, Snell, 2007. Human Resource Management. 4th ed. USA: Thomson Higher Education. Jordan, Roass, 2006. Corporate Finance Fundamentals. 5th ed. Singapore: McGraw Hill. Global tea industry. 2011. Globa tea industry. [ONLINE] Available at: http://www.scribd.com/doc/28455965/Study-into-the-tea-industry-of-India. [Accessed 03 January 12]. India tea. 2011. India tea. [ONLINE] Available at: http://www1.american.edu/TED/indiatea.htm. [Accessed 04 January 12]. Four Ps for Bogawantalawa Company. 2011. Four Ps for Bogawantalawa Company. [ONLINE] Available at: http://investing.businessweek.com/research/stocks/snapshot/snapshot.asp?ticker=BOPL:SL. [Accessed 06 January 12]. Bogawantalawa Company. 2011. Bogawantalawa Company. [ONLINE] Available at: http://www.bplteas.com. [Accessed 06 January 12]. swot analysis india. 2011. swot analysis india. [ONLINE] Available at: http://www.indiadairy.com/ind_swot.html. [Accessed 07 January 12]. PESt analysis india. 2011. PESt analysis india. [ONLINE] Available at: http://www.scribd.com/doc/29980456/PESTLE-Analysis-of-India. [Accessed 09 January 12]. Competitor analysis . 2011. Competitor analysis . [ONLINE] Available at: http://tutor2u.net/business/strategy/competitor_analysis.htm. [Accessed 10 January 12]. Ansoffs Matrix . 2011. Ansoffs Matrix . [ONLINE] Available at: http://www.slideshare.net/sethaphat/starbucks-presentation-presentation. [Accessed 11 January 12]. BCG Matrix. 2011. BCG Matrix. [ONLINE] Available at: http://www.slideshare.net/prasadshahane/hul-final. [Accessed 11 January 12]. 12.0 Appendix 01 Current market position Promotion Insistent Marketing Strategy Bogawantalawa can take benefit of the encouraging force down on the health repayment on tea to enhance the sales of its ice tea product line. Foundation of its media releases and promotion campaigns Company can exercise current studies on the health repayment on tea. Improve Packaging The Bogawantalawa flavored Tea are available locally in two sizes, the 500g packet and 1Kg packet. Bogawantalawa can come up with additional wrapping sizes to make sure that customers will have additional choices and that Bogawantalawa flavored Tea will be simply and willingly accessible to customers. SWOT analysis for Bogawantalawa Company Strengths When we looking at the strengths of Bogawantalawa Company we can identify that company has a old industry record, long experience, new technical and man power skills, good research and development support, mostly they pick tea from their own estates so cost advantage, assets leverage, effective communication, innovations through experience in the company, loyal customers from long time because of the image of the company and the high quality, also market share leadership, strong management team, strong brand equity, every company should have financial sustainability so this will be great advantage for the Bogawantalawa company, strong supply chain, and having fair product price among the competitors. And also the quality control within the company is good. Company having a strong image in the local market, so it will be advantage when moving into new market. Weakness Basically min development investment, stagnant production, less effective cost management, declining exports are major weakness can see from the Bogawantalawa Company but there are some more such as diseconomies of scale, low R D, less online presence, less diversified, weak real-estate, the facility for the production of the tea have become obsolete. The growing stock is old and has lost productivity. Factory modernization is slow and there is an imbalance in the production ratio of orthodox. The productivity is low when comparing to the international players. Above mentions the main and weaknesses of the Bogawantalawa Company. Opportunities As opportunities we can see that quality and brand equity, export potential, big domestic market, financial institutional support, acquisitions, financial markets, emerging markets and expansion abroad, innovation, go through online selling and online marketing, takeovers, world demand is for black tea expected grow rate is 3.2% per year. The substantial part of demand coming from the developing counties, particularly middle east and CIS countries which has preference of orthodox tea. Also CIS counties willing to buy who providing good and quality product so this will be potential opportunity for the company. The future consumption potential in other markets is so high. Company produces a wide array of tea, from high quality light tea to strong dark tea. It can exploit this ability to expand the product line and diversify into related products. These are the major opportunities that company has identified. Threats Threats for the company such as open global competition, low cost in some countries (Kenya), uncertain price, cheaper technology, economic slowdown, external changes (governments, Tax and regulations, politics.etc), exchange rates fluctuations, maturing categories products, price wars and also product substitution such as soft drinks and coffee. Kenya has overtaken the Sri Lanka as the worlds largest exporter of tea, the technology development and product development is low when comparing to the competitors because of the cost factor. Stagnant infrastructure development may decrease the industrys ability to compete internationally. These are the main threats that Bogawantalawa Company has been facing on. Appendix 02 SWOT analysis of Tea industry in India Strengths We can see that main Strengths are such as Technical Manpower Skill- Due to a huge population base in India Technical and manpower Skill is available in plentiful. And also Demand for tea has been growing at some 2% per annum and should accelerate further. And good Research Support by tea growers has will help industry grow further. Weaknesses Major weaknesses are such as Supply from more efficient players like Kenya, China, Sri lanka. And also Labor intensive industry- The second generation labors is unwilling to join this industry therefore it could pretense a problem of skilled manpower in the near future. And also No efficient Cost Management system adopted by industries and other regulatory  bodies, and Declining Export of India over the years. Opportunities It will be benefit for the companies who exist for achieve future opportunities. The main opportunities are to come up with new flavors and formulation of the tea, tea houses to popularize the impression of tea in India, also Export Potential if India can increase its production capacity, and To make tea more acceptable and fashionable like coffee and Large untapped rural market for branded tea companies lile Hul and Tata Tea. These are the main opportunities can gather from the environment. Threats When we look at the environment of the India we can see that there are four main threats for the tea industry such as Low Cost in some countries like China, Sri Lanka and Kenya, Cost escalation on account of increase in the cost of production, Import of Tea from other countries and also global competition. PEST Analysis for Indian Tea industry Political factors Trade Agreements Employment laws Tax policy Trade restriction and Tariffs Political stability Environmental regulations Industry specific regulations Economic factors Demand for food and beverages Customers buying power Exchange rate and taxation Economic growth Foreign Investment Foreign Investment Interest Rate Raw material Availability Social factors Population growth rate Health Consciousness Social cultural changes Trend of Buyers Career attitude Consumer preference Change in life style and occupation Education Technological factors Advances in manufacturing IT developments Research and development activities Industrial

Critique La Ventura :: Art

Critique La Ventura La Ventura is widely regarded as one of the greatest films to date. Michelangelo Antonioni didn’t win the Palme D’or, but it did get a Special Jury Prize during the Cannes film festival of 1960. No surprise he didn’t win the Palme D’or, but why give him an award in the first place? The reason for winning the title seemed unclear at first because the film had serious issues with breaking the rules of standardized filmmaking. For example having his actors enter the scene from opposite directions from where the came the shot before. However L’Avventura is a whole other world of its own. The title translates to English as â€Å"The Adventure† and indeed that’s what it is. The movie is relaxing to watch thanks to the scenery, but it’s slow and a bit boring. The film is over two hours long (2:20 or so) and it takes a while to get anywhere. This is disturbing because the plot didn’t seem to have as much importance as the camera angles, framing shots or dialogue. These aesthetics had more importance than in most other movies. It also had an unusual way of telling the story - done mainly by showing images to transfer the main message. Technically, it’s a photographic journey! Well, kind of. Mainly because the whole island shoot is done through wide angle lens that squeezes the nice black-and-white landscaping in the background. Also effective is how people seem to disappear in it. Another beautiful shot was on the roof of the church where the two main characters are ringing the church bells like kids playing, and then other church bells respond. That was a very nice sequence and a very nice symbol. The initial problem that the characters have to deal with however was Anna and her disappearing. In a typical film, finding Anna would have been what the story would follow. But as L'Avventura goes on, the script allows us or makes us forget about Anna. This process is done slowly, and we never stop thinking about Anna. We are struck back to Anna especially in the end when Claudia mentions her. The movie picked up pace after Anna disappeared especially with the kiss of Sandro and Claudia. There are two main characters: a man and a woman. Sandro wants sex from his girlfriends and refuses to commit himself to one, while Claudia needs love and more love.

Social Contract Essay -- essays research papers

The Social Contract- Rousseau's principal aim in writing The Social Contract is to determine how freedom may be possible in civil society, and we might do well to pause briefly and understand what he means by "freedom." In the state of nature we enjoy the physical freedom of having no restraints on our behavior. By entering into the social contract, we place restraints on our behavior, which make it possible to live in a community. By giving up our physical freedom, however, we gain the civil freedom of being able to think rationally. We can put a check on our impulses and desires, and thus learn to think morally. The term "morality" only has significance within the confines of civil society, according to Rousseau. Not just freedom, then, but also rationality and morality, are only possible within civil society. And civil society, says Rousseau, is only possible if we agree to the social contract. Thus, we do not only have to thank society for the mutual protection and peace it affords us; we also owe our rationality and morality to civil society. In short, we would not be human if we were not active participants in society. This last step determines the heavily communitarian perspective that Rousseau adopts. If we can only be fully human under the auspices of the social contract, then that contract is more important than the individuals that agree to it. After all,...

Comparison between Hitler and Stalin Essay

The complexity of Stalin’s character and his role becomes most apparent when a comparison is attempted between him and Hitler. Their similarities are numerous and striking. Each of them suppressed opposition without mercy or scruple. Each built up the machine of a totalitarian state and subjected his people to its constant, relentless pressure. Each tried to remould the mind of his nation to a single pattern from which any ‘undesirable’ impulse or influence was excluded. Each established himself as an unchallengeable master ruling his country in accordance with a rigid ‘Fuhrerprinzip’. Here the similarities cease and the differences begin. Not in a single field has Hitler made the German nation advance beyond the point it had reached before he took power. In most fields he has thrown it back far behind; terribly far behind. The Germany he took over in 1933 was, despite economic depression and social strains and stresses, a wealthy and flourishing country. Its industry was the most efficient on the continent. Its social services were the most modern that any European nation had had. Its universities were great centres of learning, priding themselves on famous men of science. The better part of the German youth was serious, alert and idealistic. The German theatre was the object of the highest admiration and of imitation. The best German newspapers were the most intelligent and the best informed of the continental press. The Germany that Hitler left behind was impoverished and reduced to savagery. We are not speaking about the effects of Germany’s defeat, but about the state of the nation, regardless of defeat. The material apparatus of production which the country possessed under Hitler was, apart from special armament plants, not essentially greater than that which it had possessed before. Its social services were half destroyed. Its universities became drilling grounds-for a generation of horrible brutes. Its famous men of science were compelled either to emigrate or to accept the guidance of SS men and to learn racialist gibberish. Its medical men were turned into specialists on the racial purity of blood and into the assassins of those whose blood was deemed impure. In the sanctuary of national philosophy Alfred Rosenberg sequestrated for himself the niche that used to be occupied by Immanuel Kant. Twelve years of ‘education’ by a nazified press, radio, cinema, and theatre left the collective mind of Germany stultified and ruined. These terrible losses were not redeemed by a single positive acquisition or by a single new idea, unless one chooses to regard as new the idea that one nation or race is entitled to dominate or exterminate the others. Nor was the social structure of the nation essentially changed by national socialism. When the Nazi facade was blown away, the structure that revealed itself to the eyes of the world was the same as it had been before Hitler, with its big industrialists, its Krupps and Thyssens, its Junkers, its–.middle classes, its Grossbauers, its farm labourers, and its industrial workers. Sociologically, although not politically, the Germany of 1945 was still the Germany of the Hohenzollerns, only thrown into terrible disorder and confusion by a tragically purposeless riot. What a contrast, after all, Stalinist Russia presents. The nation over which Stalin took power might, apart from small groups of educated people and advanced workers, rightly be called a nation of savages. This is not meant to cast any reflection on the Russian national character – Russia’s ‘backward, Asiatic’ condition has been her tragedy, not her fault. Stalin undertook, to quote a famous saying, ‘to drive barbarism out of Russia by barbarous means’. Because of the nature of the means he employed, much of the barbarism thrown out of Russian life has crept back into it. The nation has, nevertheless, advanced far in most fields of its existence. Its material apparatus of production, which about 1930 was still inferior to that of any medium-sized European nation, has so greatly and so rapidly expanded that Russia is now the first industrial power in Europe and the second in the world. Within little more than one decade the number of her cities and towns doubled; and her urban population grew by thirty millions. The number of schools of all grades has very impressively multiplied. The whole nation has been sent to school. Its mind has been so awakened that it can hardly be put back to sleep again. Its avidity for knowledge, for the sciences and the arts, has been stimulated by Stalin’s government to the point where it has become insatiable and embarrassing. It should be remarked that, although Stalin has kept Russia isolated from the contemporary influences of the west, he has encouraged and fostered every interest in what he calls the ‘cultural heritage’ of the west. Perhaps in no country have the young been imbued with so great a respect and love for the classical literature and art of other nations as in Russia. This is one of the important differences between the educational methods of nazism and Stalinism. Another is that Stalin has not, like Hitler, forbidden the new generation to read and study the classics of their own literature whose ideological outlook does not accord with his. While tyrannizing the living poets, novelists, historians, painters, and even composers, he has displayed, on the whole, a strange pietism for the dead ones. The works of Pushkin, Gogol, Tolstoy, Chekhov, Belinsky, and many others, whose satire and criticism of past tyranny have only too often a bearing on the present, have been literally pressed into the hands of youth in millions of copies. No Russian Lessing or Heine has been burned at an auto-da-fà ¯Ã‚ ¿Ã‚ ½. Nor can the fact be ignored that the ideal inherent in Stalinism, one to which Stalin has given a grossly distorted expression, is not domination of man by man, or nation by nation, or race by race, but their fundamental equality. Even the proletarian dictatorship is presented as a mere transition to a classless society; and it is the community of the free and the equal, and not the dictatorship, that has remained the inspiration. Thus, there have been many positive, valuable elements in the educational influence of Stalinism, elements that are in the long run likely to turn against its worse features. Finally, the whole structure of Russian society has undergone a change so profound and so many-sided that it cannot really be reversed. It is possible to imagine a violent reaction of the Russian people itself against the state of siege in which it has been living so long. It is even possible to imagine something like a political restoration. But it is certain that even such a restoration would touch merely the surface of Russian society and that it would demonstrate its impotence vis-à ¯Ã‚ ¿Ã‚ ½-vis the work done by the revolution even more thoroughly than the Stuart and the Bourbon restorations had done. For of Stalinist Russia it is even truer than of any other revolutionary nation that ‘twenty years have done the work of twenty generations’. For all these reasons Stalin cannot be classed with Hitler, among the tyrants whose record is one of absolute worthlessness and futility. Hitler was the leader of a sterile counter-revolution, while Stalin has been both the leader and the exploiter of a tragic, self-contradictory but creative revolution. Like Cromwell, Robespierre and Napoleon he started as the servant of an insurgent people and made himself its master. Like Cromwell he embodies the continuity of the revolution through all its phases and metamorphoses, although his role was less prominent in the first phase. Like Robespierre he has bled white his own party; and like Napoleon he has built his half-conservative and half-revolutionary empire and carried revolution beyond the frontiers of his country. The better part of Stalin’s work is as certain to outlast Stalin himself as the better parts of the work of Cromwell and Napoleon have outlasted them. But in order to save it for the future and to give to it its full value, history may yet have to cleanse and reshape Stalin’s work as sternly as it once cleansed and reshaped the work of the English revolution after Cromwell and of the French after Napoleon. From Stalin, A Political Biography, I. Deutscher, Oxford University Press, 1949.,

Gordon Bennett Essay

The following contemporary artists both represent their works in a post-modern frame. Post-modern can include irony and paradox, appropriation and pastiche and intersexuality. Gordon Bennett and Fiona Hall fit into one of these categories. Bennett’s painting Outsider, Oil and acrylic on canvas, 1988 is a violent painting using appropriation of Vincent Van Gogh’s artwork, and the treatment of aboriginals in today’s society. Fiona Hall’s sculpture of the Nelumbo nucisera, lotus, elum, thamarei, aluminium and steel, 1999 is made up of a sardine tin rolled down revealing a bare stomach, and plant leaves. Bennett’s work can be seen as post-modern as Bennett takes Van Gogh’s famous images and recreates them in his own manner. Bennett’s painting Outsider, is a violent painting using appropriation of Vincent Van Gogh’s artwork Vincent’s Bedroom in Arles, 1888 and Starry Night, 1889, and the treatment of aboriginals in today’s society. He fits into the category of appropriation where he uses another’s work in a new context, with the intention of altering its meaning. He seizes copies and replaces the original imagery of Gough, by interpreting it in his own way. He uses cultural aspects of aboriginal art and is in search for meaning and identity. Bennett identifies with the world through people, events and issues involving the aboriginal people. His work is political about both Aboriginal and European-Australian history. It helps him and his people to redress the disparity between the two cultures. Many of his views about Aboriginal culture have been understandably formulated from a European perspective. His shocking, violent and traumatic work was painted while Bennett was still at art school. The painting raises many issues from Aboriginal deaths in custody to Bennett’s feeling of isolation. Frustration is also evident with the suggestion that it can lead people to suicide or self-mutilation, as in the case of both Van Gogh and the figure in the picture. The Aboriginal figure complete with ceremonial paint is frustrated and confused, that his head explodes, with blood whirling into Van Gogh’s turbulent sky. The classical heads with eyes closed, may relate to Europe, or the famous Greek marbled heads, blind to the consequences of its actions and unwilling to acknowledge the blood on its hands. They are humming or dreaming to block out the exploding head. Bennett figuratively displays his own dilemma of violently contested genealogies. The hands on the figure reach towards or draw away from the closed eyed heads on the bed. The red hands on the wall represent the hands of the ‘white’ people. It may suggest that the ‘white’ people are caught red handed by the way they react to the mutilated figure. The red in the painting is strong and contrasting with the other natural tones; the same red is taken from the bed cover, and used in the handprints on the wall and the blood on the wrists and neck of the figure. The window seems to be a window to the dark swirls of the night, which may represent death. The figure’s head is almost exploding into the dark metaphysical zone, here drawn from Starry Night. For Van Gogh the starry night was a forbidding of death and return to an ultimate peace for which he longed. Bennet seems to deliberately take on this same theme. The dots, dashes and roundels in Bennett’s starry night may suggest Western Desert Aboriginal paintings.

Respect Yourself Essay

Nowadays, many people grow up with the worries of the others. People worry about others’ expectations, comments, or treatments. People always overthink about it until they are too busy to recognize themselves. People do many changes to be accepted, to be considered as a good person, and to be treated as good as possible. Sometimes they have to use a mask, become what the others want, ignore what they want to be or what they need. They do many sacrifices and self-restraints. People put everyone else before themselves because it is such an addiction to feel that they are needed. It makes them feel important and honored to contribute to someone else’s life. People think that they are happy to be like that all the time because they don’t realize that actually it is merely a doctrine to them. What they feel is not happiness, but that is a personal feeling of security and self-confidence that is based on getting the approval of others. In fact, all people that have ever done all kinds of pleasing people have a lack of confidence. Newman said that is the main cause of why people always want everyone around them to be happy and they do whatever others ask them to do which is called as the phenomenon of being people-pleaser (as cited in Tartakovsky, 2011). In the beginning people-pleasers may feel happy to please others, however they need to realize that they can have serious risks such as stress, anxiety, or health problems because they overthink, worry and do many things to others without thinking about themselves. That is the imbalance. Thus, in my opinion, being people-pleasers without self-respect may cause the imbalance of life. Being people-pleaser actually is not entirely their fault. People consume many myths that direct them to be people-pleaser, such as â€Å"giving is better than receiving†, â€Å"human’s task is to give to the others† or â€Å"people will be happy when people give to others†. Those myths are not wrong, it is merely a misconception or a â€Å"shield†. Shield that is meant here is a self-protection when people realize that they are fake, tired, unhappy, or depressed to be people-pleaser. They use those myths to avoid the facts that they live in a wrong or unbalanced life. Those myths give doctrines to continue being people-pleaser because they are unconfident, scared, and worried of what others’ expectations, comments, or treatments. Those thoughts direct them to do bad things to themselves, such as self-restraints and sacrifices. They are too busy to think about the others, worry about them, make them as comfortable as possible and all kinds of pleasing-people-things. People make themselves too busy to care about others, but forget and ignore themselves. They always make their necessities in the bottom of their priority or sometime they erase them. The questions are â€Å"Have people loved themselves? Have people fulfilled their necessities? Have people given the nutritious foods, enough sleep or appropriate recreations to themselves?† Maybe people seldom do that because they always try to ignore them and make the others as a number one in their life. Because of others’ expectations, comments, or treatments, people also do many changes and strive to be someone they are not. They do those activities all the time until they deplete their energy resources, physically and mentally. The smaller energy that people have, the weaker they feel. They will feel like they are not able enough to keep moving forward. They will realize that they are not enough and ready to give. None of them wants to feel this feeling, so they insist to make themselves do harder than before, they ignore the limitation. People don’t realize that it will direct them to the imbalance and many serious risks, but they are so blind although the alerts are there. Spadaro (2011) posited that among the alerts of the imbalance in people-pleasers’ life are prolonged stress or anxiety, lack of focus, grumbling and physical or emotional symptoms. Prolonged stress or anxiety that they feel, however, especially when they feel it in their body, can be a signal that they are too busy and they don’t care about the inner needs and let their reserves shrink. This problem can cause the discomfort. People won’t live in happy life, they will work under pressure, not a good pressure, but bad pressure that makes them sick. So when people feel anxious or stressful, they need to give some cares. The second alert is lack of focus. When people don’t fulfill their necessity, the thoughts and emotion will deceive them. They can’t sit calmly, they are too easy to divert the attention and postpone all works, and they will have the difficulty in concentrating. Because of that problem, they will find many inabilities. People need to make sure that they get refreshment and renewal if they want to get their focus back and sabotage themselves indirectly. The next alert is grumbling. Grumbling or complaining is a way to communicate to themselves about the unhappiness in their life. Grumbling means that actually people need help, support or break and they will feel many regrets. Therefore, if people realize that they are grumbling, they need to ask themselves why they grumble, what the causes of the unhappiness are. The last alert is physical and emotional symptoms. Body and emotion can react in many ways when people don’t give enough care to themselves. Spadaro (2011) explained that the reactions can be like strained shoulder, many sighs, headache, stomachache, lack of sleep, tears, outbursts of anger, overeating, lack of eating, etc. and then those small reactions can direct people to many disease complications such as inflammation of the liver, stomach disorder, etc. Those problems are not bad. They are trying to communicate with people. What people have to do is finding out what those problems mean. There are some balancing steps to solve the alerts and effects of the imbalance. According to Spadaro (2011) there are 7 balancing steps: 1. People have to be true to themselves, especially being true to their inner calling. It is important that they have faith in their own values and remember what is important to them. Because others think people should behave in a certain way doesn’t mean they are right. People need to follow their path. Even if others don’t respect their decision, it is important that they do. They also have to realize what they need, what they feel, and what makes them comfortable and happy. 2. People need to remove the thoughts about this or that. People are always in a situation that they have to choose between 2 choices and they usually let their necessity yield. From now, if they are in this situation again, they need to say to themselves that they have right and responsibility to give to themselves. 3. People need to do some preventive actions. They have to do some actions before they are trapped in the imbalance. For example, if they feel like they will have a headache, they need to have a break. 4. People have to communicate to their whole self. They have the necessity on four life’s levels which are physic, emotional, mental and spiritual. When they communicate to themselves, they have to assess those areas and ask â€Å"what part that need some cares right now†. People need to find it and make a commitment to make that part healthy. 5. People need to feel their victory. They have to celebrate all achievements that they make by respecting or being grateful, even it is too small to be celebrated. It can help them to recharge their inwardness. 6. People need to do simple steps to make the world that they want to be, such as buy themselves some cloths, stop being skimpy. They have to leave the shield, remove self-restrains, and feel the freedom. 7. People need to accept the compliments. They have to stop having low self-esteem; realize that they are worthy to receive something from the others. Pettinger (2008) added 3 balancing steps: 1. People need to learn handling criticism. Nobody likes criticism and when people are criticized, either directly or indirectly, they feel bad about themselves. They need to learn how to deal with criticism. They should not take criticism personally. They need to look at it from a detached perspective. Maybe it is false, in which case they should ignore it. If it is true, they can use it to develop their character. However, it is important not to take criticism too personally. 2. People need to remember the motivation, not the results. Sometimes they work with best of motives and the best of intentions only to be disappointed by the outcome. The problem is that they equate their self-respect to outer displays of wealth, success and social standing. It is the nature of life, that thing will not turn out as people hoped, but, it is a mistake to link their sense of self-worth to the achievement of external targets. People have to respect whatever they achieve, either it is good or bad. 3. People have to stop impressing the others. People will stress if they are permanently striving to impress others with outer displays. People who are impressed with material wealth and social standing are probably the kind of people not worth impressing anyway. People have to be comfortable with what they have, not what they think will impress others. Those balancing steps disembogue to self-respect that will direct people to the balance. Self-respect makes them more worthy, comfortable and happy to live their life. There will be no self-restraints, sacrifices or fakes. They will have many energy resources on their four life’s levels which are physic, emotional, mental and spiritual. With those energies, they are ready to give to the others and share many positive things. Being people-pleasers without self-respect may cause the imbalance of life then what they have to do is realizing the alerts and doing some steps to solve that imbalance. As the result, they will get the balance and feel that they are more worthy than before. Thus, people sometime have to think about themselves first before doing something for others.