Technology and innovation management Essay Example | Topics and Well Written Essays - 1250 words

Technology and innovation management - Essay Example The focus of any project must focus on the usability of the product (Crawford 2001). The product must be able to be used in the easiest way possible. This means that the products ought to incorporate all the attributes of a good product in a given category. Therefore, the product that the company develops ought to meet the conventionality of the user market. However, in order for the product to have a competitive advantage over the competitors, it ought to be designed in a manner that distinguishes it from the other products. The products ought to be designed in a manner that it accords the user more convenience than the rest of the products in the market. Looking at the drills made by Black and Decker Corporation it is evident that they have a constant drive towards the provision of maximum comfort and convenience to the user. The drills are made in such a manner that they are capable of offering the conventional usability of any product but at a more improved scale. The drills are high performance tools. However, they are more convenient to use. The lack of a cord means that they are the most desired tools to be used on the remote construction sites. The drillers can be used in the places that do not have the power. The convenience of being able to work even after the power is out. This made the drills develop an edge over the peers. The projects on the creation of the drillers and the screwdrivers follow the tenets of good project management that are postulated in the MIT report. The company focused on the production of a product that is comparatively better than the rest in the market. In the process of making the design of the product, the company focused on the creation of a unique product that would give it the desired level of competitive advantage. The cordless drills and drivers were the first ones in the market. The products not only provided the company