Tivo Case Study Essay Example | Topics and Well Written Essays - 1250 words

Tivo Case Study - Essay ExampleThey are providing personalized services to their customers who buy the black boxes by providing them electronic programme guide (EPG) with menu option to watch TV live option having pause, replay and fast forward options without subscription fee and with subscription fee provide admission to all previously recorded programming, preview of shows schedule for recording, video magazine produced by Tivo and network of showcases of best shows. It provides customers personalized TV viewing. Though the company is getting good feedback from customers but the gross revenue is not picking up. Presently company is not facing competition from any quarter even then sales are dropping down.Strength The company consume certain inherent strengths such as Tivo is enjoying most monopoly in the market. Its nearest competitors like action replay TV has no advantage of product or price or services and Microsoft has not launched the product yet. The company has 42,000 s ubscribers and increasing 14,000/quarter. So the company obligate formidable customer base. Report of customers about service and performance of the product is good enough. The company enjoys technically sound product at present and no other competitors have better product right now. The company enjoys the most reliable and effective partners who are well known to everyone and it approves the quality of the product. Company have proper and wide network for marketing its product through electronic stores, online buying. The most important strength of the company is that it provides ability to its customers to decide what to see and when. It almost provides its subscribers to preferential and personalized viewing.Weakness Tivo is also facing some weaknesses and due to these it cannot be able to improve its position. Though having good feedback company is not growth to its expected level due to lack of awareness of the product to its potential customers. The product seems to be techn ically